Business Name: Better You Learning & Development LLP
Name: Komal Kothavale Muley
Location: Mumbai, India
Establishment (Year): 2020
Category / Industry: Education and E-Learning
Sub Category / Sub Industry: Education Technology
Number of employees: 1-10 employees
Website URL: www.booksbetteryou.com
LinkedIn URL: https://www.linkedin.com/company/books-better-you/
Company detail:
Founded in 2020, Better You: Your Growth Buddy is a one-of-a-kind venture that
was born from a vision to make holistic growth accessible for all. It is a revolutionary app that provides summaries of best-selling self-help books. These book summaries are lesson-oriented and insightful which allows the readers to absorb the essential learnings of the books.
This app also comes with the features of the most powerful self-growth tools.
These tools enable the users to cultivate life-changing habits such as journaling, planning, affirming, visualizing, and meditation which helps people stay committed to their journey of success.
The solutions to Customer problems:
Problems-
Many people want to grow in their lives, but the habit of reading has been dwindling over the years. Also, self-help books are sometimes not accessible to people because of various reasons. Many individuals have really hectic schedules and have to juggle many responsibilities. They often do not find the time to invest in self-growth or in reading lengthy books. People do not have the right direction in their lives. They are in dire need of tools that can help them invest in themselves and help them unleash their potential. Many people wish to optimize different aspects of their life, but find it difficult to start this process. Better You is the perfect solution for them, as they make their path to success easier, clearer, and
more accessible.
Solution-
1. Better You has an extensive collection of summaries of global bestsellers from various domains such as personal growth, entrepreneurship, productivity, communication skills, health and wellness, and many more, which can be read in a short span of time.
2. The summaries have been crafted with a focus on learning and implementation. These have been written by experienced writers who keep the essence of the book intact.
3. The features such as personal journal, habit tracker, success planner, and guided meditations have been carefully designed to help users create and implement their vision.
Unique Value Proposition:
Better You is amongst the few learning platforms that focuses on the real growth of its users. In this era of information overload, Better You encapsulates and imparts the best wisdom from the most important books for its user's convenient and effective consumption. Unlike most other learning platforms, the focus is on learning and the implementation of knowledge.
This app provides the functions of 6 apps in one place, thereby making it accessible and easy to use for all its users. They have a specialized platform for every domain so that users do not feel overwhelmed and can find exactly what they are looking for. It also helps inculcate empowering habits like reading, planning, and journaling on a single platform thereby creating a complete system for its users’ personal and professional growth. Also, the summaries are very crisp and therefore require lesser time to read.
The plans offered by them are completely pocket-friendly and so, every person can experience the benefits of this platform without investing too much.
Target Market:
Students from higher education institutions, and time-pressed individuals from
different walks of life with a zest for learning and upskilling themselves.
Company’s Internal Objectives related to innovation, customer service, and
operational excellence:
● This venture aims to make holistic personal and professional growth systematic and accessible to everyone.
● It works to enable people to craft their mindset, daily routine, and long-term goals in a productive and rewarding manner through carefully curated learning content and self-growth tools.
● The company also offers extensive training programs for colleges and organizations which helps in all-round development through mindset development and personal growth. There are 3 main offerings: The Better You program, Campus to Corporate program, and Climbing the Corporate Ladder program, each of which focuses on a specific area of growth and customized as per the target audience.
● Better You also offers short courses for individuals who wish to work on
specific aspects such as public speaking, team building, effective, leadership
, personal branding, and many others.
A customer’s review:
The app is available on Google Play Store and Apple’s App Store. To date, it has a 4.7/5 customer rating and over 12,000 organic customer sign-ups. Here are some of the customer reviews:
● “It's an amazing app. It has really helped me in organizing and prioritizing my tasks. Very easy to operate and full of knowledge. This app will always help you be motivated and focused towards your goals.”
● “Better You is the perfect app for you if you love self-improvement and are short on time. The popular books in this genre are neatly summarized. The important and practical points are brought out. You can read an impactful summary each day for just 20-30 minutes. This will help you tremendously. The app also offers tools like a journal and habit tracker. I recommend this app to everyone.”
Benefits to Employees:
● High-quality learning environment
● Flexible and open culture
● Training and development opportunities
Community / Society Service:
Better You: Your Growth Buddy provides free subscriptions to non-profit clubs.
This venture is helping to build a reading culture in a world where the habit of
reading has been diminishing. The app provides convenience to people from all
walks of life to implement the teachings of the greatest minds of the world by
providing engaging and insightful content which helps people grow personally and
professionally.
