Bela Shah- Founder of BDiva

Great Companies: Please tell me something about the business and how did you come up with such an idea?

Bela Shah: I have been in this industry since the last 12 years. I formed this company to create an awareness of the Indian traditions and culture through handcrafted jewellery and jewellery scarfs created by the artisans of rural India.This gave me an opportunity to give a platform to the rural artisans to showcase their pieces of art in the world of fashion and the corporate world.

Great Companies: What are the various services and products provided by your company? Bela Shah: Semi Precious Jewellery, Jewellery Scarfs, Fashion Scarves.

Great Companies: Why should one choose you over others in this field?

Bela Shah: BDiva believes in celebrating womenhood. Our jewellery is designed to celebrate the DIVA in each and every woman of the world ! We have designed and retailed our jewellery through a few of the best designers of India !We believe in creating Happiness and celebrating the Diva in each of us !

Great Companies: What are the struggles and challenges you face?

Bela Shah: As a brand we are looking out to reaching to a Global audience. While we have been able to make a mark in the Indian world of fashion and accessories, we are now on our path to spread our uniqueness and the  Indian cultural reflections in the Global world of Fashion. Great Companies: What do you think are the few main things which are most important for a successful business?

Bela Shah: Attitude of an Entrepreneur is of utmost importance for a business to succeed. Having an optimistic attitude combined with empathy for your team and respecting  your clients needs would create a WIN WIN WIN for the Entrepreneur, Client as well as your team. An attitude of inclusivity , clarity of roles and transparency amongst the team works miracles for the success of any company.At Bdiva our success lies as we celebrate the Diva-ness of each and every woman. When our designs are flanked by women with pride we know that we have succeeded in lighting that glow from within.For us, each and every design, that touches a woman's heart spells success for us ! We believe in lighting up the Divas and make them feel beautiful inside out!