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Balasubramanian Jayaraman, CEO and founder at Digital solutions bay



Great Companies: How did you get your idea or concept for the business?

Balasubramanian Jayaraman: Insurtech companies are a relatively new breed of technology startups that aim to disrupt the traditional insurance industry by leveraging cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), blockchain, and the Internet of Things (IoT) to improve the efficiency, transparency, and customer experience of insurance products and services.

The core idea behind insurtech companies is to use digital technology to make insurance more accessible, affordable, and personalized for consumers, while also providing insurers with new tools and techniques to manage risk, prevent fraud, and streamline their operations. By leveraging data analytics, AI, and ML algorithms, insurtech companies can provide more accurate risk assessments, pricing models, and claims processing, which can result in lower premiums for customers and higher profits for insurers.

The concept of insurtech companies is based on the growing recognition that the traditional insurance industry is ripe for disruption, as it has been slow to adopt new technologies and adapt to changing consumer needs and expectations. By bringing together digital technology and insurance expertise, insurtech companies are able to create innovative insurance products and services that are faster, more flexible, and more responsive to customer needs.




Great Companies: What are the various services provided by Digital solutions bay?

Balasubramanian Jayaraman:

  1. Digital Insurance Platforms: DSB has partners who offer digital insurance platforms that allow customers to buy and manage insurance policies entirely online. These platforms provide a seamless user experience and reduce the need for intermediaries.

  2. Data Analytics: We have partner companies that leverage data analytics to assess risks, identify fraudulent claims, and personalize insurance products. This helps in providing better insurance rates and improves customer experience.

  3. Artificial Intelligence: AI is used by few of our partners to automate insurance processes, such as underwriting and claims processing. This helps in reducing the turnaround time for processing claims and provides a more efficient customer experience.

  4. Work Flow management and DMS: We have partners who provide DMS and WFM solutions which are state of the art technology and secure.


Great Companies: What makes Digital solutions bay different from hundreds of other similar service providers?

Balasubramanian Jayaraman: Most of the times, Insurers are able to find bits and pieces of solutions in the market. DSB can provide a whole 360 degree view into their requirements and provide the complete and perfect solution with a combination and collaboration of various companies as ONE STOP SOLUTION.

To differentiate themselves from other insurtech providers, DSB is focusing on developing unique value propositions that set them apart from the competition. Here are some strategies that DSB is considering to stand out from the crowd:

  1. Focus on a niche: By specializing in a particular type of insurance, such as pet insurance or cyber insurance, We can differentiate our self from broader insurance providers and target a specific customer base.

  2. Offer personalized products: DSB Partners leverage on data analytics and machine learning to offer personalized insurance products that are tailored to individual customer needs and preferences.

  3. Emphasize customer experience: By providing a seamless and intuitive user experience, DSB can differentiate themselves from traditional insurance providers and create loyal customers.

  4. Leverage emerging technologies: We can gain a competitive advantage by leveraging emerging technologies such as blockchain, IoT, and AI to automate processes, improve underwriting accuracy, and offer innovative insurance products.

  5. Educate customers: DSB can differentiate by educating customers on insurance and related topics, such as risk management and personal finance, and providing tools and resources to help customers make informed decisions.

By focusing on these strategies, DSB can differentiate themselves from the competition and build a strong brand and customer base in the industry.


Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Balasubramanian Jayaraman: The struggle is still on-going – Starting a new company, creating a brand, building the website with the right content for the right audience, creating marketing on LinkedIn etc. We are still facing each one of them as we cross the bridge. The website and LinkedIn activity is going strong so far. Currently it is only running on Word of mouth and strong networking skills.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Digital solutions bay?

Balasubramanian Jayaraman: In the fast-paced and ever-evolving digital solutions industry, it can be difficult to predict the future of a particular company with certainty. However, assuming that Digital Solutions Bay continues to adapt to changing market needs and maintain its current trajectory, here are a few possible scenarios for what 5 years down the line might look like:-

  1. Expansion into new markets: Digital Solutions Bay may expand its offerings to new geographic locations or industries, potentially through strategic partnerships or acquisitions. We recently partnered at Qatar & Dubai

  2. Continued growth: The company may continue to grow its existing customer base and revenue streams, potentially through increased marketing efforts or product innovation.

  3. Emphasis on emerging technologies: Digital Solutions Bay may prioritize investing in emerging technologies such as artificial intelligence, blockchain, or the Internet of Things to stay ahead of competitors and meet evolving customer needs.

  4. Increased focus on sustainability: As consumers and businesses increasingly prioritize sustainable practices, Digital Solutions Bay may invest more resources in developing environmentally-friendly solutions or incorporating sustainable practices into its own operations.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Balasubramanian Jayaraman: My advice for someone just starting out their own business would be to focus on solving a problem or addressing a need in the market. This means doing thorough research to identify gaps or pain points that potential customers are experiencing and developing a product or service that can effectively address those issues.

In addition to this, it's important to have a clear understanding of the target audience and to develop a strong value proposition that differentiates the business from competitors. It's also important to be adaptable and willing to pivot if necessary, as the market and customer needs can change over time.

Finally, I would advise new business owners to focus on building relationships and creating a strong network of support. This can include mentors, advisors, peers in the industry, and potential customers or clients. Building strong relationships can help with everything from gaining valuable insights and feedback to generating new business opportunities.

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