Arati Shah - Great Companies Women Entrepreneur Award Winner 2023

Name: Arati Shah

Business Name: Cafe Nutrition

Location: Mumbai, India

Establishment (Year): 2014

Category/ Industry: Health & Wellness

Profession/ Specialty: Dietitian

Website: http://www.cafenutrition.com

Social Media: Linkedin

Company details:

Café Nutrition is a goal-oriented leader in health and nutrition, administering the principle of nutrition to improve the health of people. With Arati Shah as the Co-Founder and Principal Nutritionist, Café Nutrition delivers positive transformations to its clients through scientific knowledge and the right tools. The process-driven personalized approach and well-crafted and customized nutrition consulting programs are implemented in the process to create lasting dietary and lifestyle changes in individuals, corporates, schools, and institutions. Their approach over the last nine years has helped individuals lead fuller, disease-free lives, companies raise productivity and profit with happier healthier employees, and schools to achieve academic and sporting success by building strong children.

Unique selling proposition/ competitive advantage:

Arati Shah declares that her holistic approach to nutrition considering not only what to eat, but also including lifestyle and personal goals in creating customized sustainable and effective plans with an overall aim to achieve optimal health is the uniqueness of the company.

Challenges faced during the journey:

Arati Shah started the company at 40 with only Rs. 50,000 in capital. Today here she is, having crossed many paths and difficulties and providing services to many individuals, corporates across India, international schools, and various institutions.

Advice for women entrepreneurs:

Arati shares her thoughtful advice to women by saying “Entrepreneurship can be challenging, but it's important to be resilient and able to adapt to changes.”