Apourva Sharma of Life N Colors
GREAT COMPANIES: Can you commence by telling a little about your start –up?
APOURVA SHARMA: Life N Colors was founded to get world class home décor products and designs in Indian market. Started it 2013 by Apourva, it has now gained a tremendous market share for walls and floor styling products. Our exclusively designed wall concepts and styles, wallpapers, and wooden floorings are used by both residential and commercial projects alike. Life N Colors has done more than 1000 projects in leading cities like Delhi, Gurgaon, Hyderabad, Goa, Jaipur, Kanpur, Lucknow, and Chandigarh etc. Life N Colors’ vision is to keep spreading colours in peoples’ homes & offices and make their lives more and more beautiful. The company has a strong quality focus & process orientation to create customer delight. About founder- Apourva is a proud awardee of Women of Influence 2019, Woman Entrepreneur awardee 2018, and Lady Boss award 2018. During the last 5 years, Apurva has established Life n Colors as a premium Home Decor products provider. As a frequent traveller she had identified a lack of high quality and design home decor options in India, this led her to create her own venture- Life N Colors. Her goal is to bring unique and affordable wall styling and other home decor concepts for Indian homes and offices. Prior to Life N Colors, She had worked in the corporate sector for nearly 10 years in Gurgaon & Bangalore. She is an MBA from KJ Somaiya Mumbai and has pursued a Luxury Product Management course from IIM Ahmedabad. GREAT COMPANIES: How do you manage your clients?
APOURVA SHARMA: We believe we play an important partnership role with our clients for helping them choose right wallpaper designs, and other home decor products. We spend a lot of time understanding design choices of our clients, Most of our clients appreciate our involvement in helping them choose right products and concepts.
GREAT COMPANIES: What goals do you have for the company in five years?
APOURVA SHARMA: We wish to be known as the best wall styling firm in the business, we are currently developing our own designs along with a technology platform to service our clients.
GREAT COMPANIES: How do you plan to increase your marketing?
APOURVA SHARMA: We are planning to expand online. We view that home decor products and designing work will move online. Life N Colors is planing to expand its presence online, we will be offering our design solutions to people in various cities in India. GREAT COMPANIES: What are the company’s values?
APOURVA SHARMA: Life N Colors’ vision is to keep spreading colours in peoples’ homes & offices and make their lives more and more beautiful. The company has a strong quality focus & process orientation to create customer delight.