Great Companies: How did you get your idea or concept for the business?
Anzel Botha: I had a Digital Marketing Agency from 2017-2020.LinkedIn was one of the services I offered. I fell in love with LinkedIn, community building, and learning from experts and clients.
I decided to only focus on LinkedIn and started my company, The Purple Giraffes in 2021..
Great Companies: What are the various services provided by The Purple Giraffes?
Anzel Botha: The Purple Giraffes offer the following services:
1. Brand Awareness:
a. LinkedIn Profile Optimisation,
b. Content Creation including graphics and documents
2. Connecting with your ideal clients.
These are all done-for-you services to save you time and money doing it yourself.
Great Companies: What makes The Purple Giraffes different from hundreds of other similar service providers?
Anzel Botha: I only focus on LinkedIn. There are a lot of agencies that focus on all or several social media platforms. It is important to be an expert and specialist in one specific social media platform.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Anzel Botha: I struggled with creating content. I never knew what to post. I started following other LinkedIn Experts and learnt through their content.
I also struggled with not having enough time to do everything myself. To ensure my clients’ results are achieved and my own LinkedIn Brand Awareness,
I realised that using experts in different fields will save time, and money and increase my work-life balance.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Purple Giraffes?
Anzel Botha: Within the next 5 years I will be creating an online course on how to do these services I provide yourself. It will include weekly coaching with the community.
I’ll be focusing on the do-it-for-you services to a selected group of clients.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Anzel Botha: Just remember everyone starts at zero (0). Even Tony Robbins did!
Don’t get caught up in large amounts of connections and followers, it is not about the number, It is about being connected and followed by the right people, who will engage with your content and be interested in your services.