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  • Writer's pictureAravind Menon

Angie Phillips - Owner of A.N.G. Design Consultancy

Great Companies: Please tell me something about the business and how did you come up with such an idea?

Angie Phillips: I love design I have only ever been a designer from a small child drawing birthday cards and making boxes for family and friends to the present day creating design and branding for SME's across UK. From Art College I worked as in-house designer at a print packaging company then moved to London to work in a cosmetic and pharmaceutical design company in the west end - following that i worked as packaging development and in house designer for Assi Doman European Packaging Development and travelled supporting the sales team with samples and marketing literature.

While bringing up two boys I freelanced until it was possible to really devote my time to developing and growing my business. Knowing my marriage was ending strengthened my determination to build my business and make it a thriving profitable concern. I love creating design for my clients from to help build their businesses from business cards exhibition stands.

Great Companies: What are the various services and products provided by your company?

Angie Phillips: Logos and branding, sales and marketing media, leaflets, brochures, business stationery, illustration, book covers, book layout, promo banners, webdesign, packaging. Business marketing and branding advice.

Great Companies: Why should one choose you over others in this field?

Angie Phillips: I feel that I become personality committed to my client. I ensure I meet their professional objectives by listening carefully and I take time to understand their views and discuss and explain the whole design process. I use my intuition and expertise to deliver prompt and efficient design that not only meets the brief but generally over delivers. I will be committed to the project from beginning to end and beyond. for me it is all about the client. I look at your content and your message from a consumer’s point of view - what I would want to see and information that I would want to know, what would attract me to buy then create the design around that. In other words I create design that attracts my customer’s customer! It’s not what you think they want to read it’s what the need to know to make that buying decision.

I like to work with the client not for them. It is important to get to know them and create a relationship to trust and support. I continue to support my client after the project is finished by promotion on both social media and face to face whenever the opportunity arises.

I have a strong belief in helping others grow but introducing people who can benefit from mutual strategic relationships making great connections which will hopefully develop profitably for all parties concerned.

Great Companies: What are the struggles and challenges you face?

Angie Phillips: Having a life-work balance, I love what I do so would choose design work over house work any day.  Because I want to help and get involved easily, it is easy to trust people, sadly I occasionally find the odd one or two people lack the integrity I expect and fail to pay for the work completed. The design industry suffers from this more than others as our creative thinking and ideas are sometimes not valued as our 'saleable products’.  My knowledge, talent and design experience enables me to produce powerful designs and layouts, its a skill that gets results and is a commodity not a charity. I am happy to say the professionals I continually work with value our relationship and the work we do together. 

Great Companies: What do you think are the few main things which are most important for a successful business?

Angie Phillips: Honesty trust integrity, admitting to mistakes and helping people where you can.



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