Name: Andrea Lindal
Business Name: Lexabi Communications Inc.
Location: Kelowna, Canada
Establishment (Year): 2012
Category/Industry: Advertising & Marketing
Profession/ Specialty: Social Media & Digital Marketing
Website: www.lexabi.com
Social Media: LinkedIn
Company Detail:
Lexabi Communications takes a professional social media vision and brings it to life on the channels that matter to the business. Their mission is to nurture & grow social media marketing, including dynamic newsletter campaigns, and they've been doing it since 2012. They build long-term relationships with their clients, so they know they have a creative marketing team backing their every move.
Unique Selling Proposition or Competitive Advantage:
Their ability to take a company's entire marketing vision and build a more cohesive marketing plan that includes digital marketing. They don't just manage your social media, they help you understand how it works and how it works holistically with all your other initiatives – online and off. They are educated marketing professionals with over 25 years of experience so they can help you understand how to execute, leverage and make it all work optimally. When you work with them, you have an eager team that will go the extra mile!
Challenges Faced During the Journey:
The main struggle is when someone has a bad experience online because they've dealt with someone who doesn't really understand the world of marketing. People can become dismayed quickly, and then they miss out so it can be a challenge to allow them to let me explain the proper way to do things and how valuable marketing is for their business.
Advice for Women Entrepreneurs:
Don't give up and know when to say no. When you're just starting, you feel the need to say yes to anyone who asks you to do something and one of the best things I learned along the way is that when you say no, it actually opens the door for a better opportunity. Starting a business is not easy so having your supports in place, knowing when you need help and getting the right help, and having an excellent accountant makes a world of difference!!
