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An Interview with Aparna Sharma, Founder of Sprout Media

  • Writer: Great Companies
    Great Companies
  • May 19
  • 2 min read

Driving Purpose-Led Growth in the World of Digital Marketing

Name: Aparna Sharma

Company: Sprout Media

Industry: Marketing & Digital Strategy


1. How did you get your idea or concept for the business?

The idea for Sprout Media was born from a simple observation — brands were losing their identity in a sea of sameness. With 17 years in global marketing, I noticed a clear gap between generic digital strategies and truly tailored brand storytelling. Sprout Media is my way of bridging that gap — a place where creativity meets strategy, allowing brands to grow authentically and impactfully.


2. What are the various services provided by Sprout Media?

Sprout Media is a full-service digital agency focused on growth. Our key offerings include:

  • Social Media Management

  • Branding & Identity

  • Website Development

  • Content Creation

  • Influencer Marketing

  • End-to-end Photo and Video Production


We don’t just offer services — we build stories and experiences that connect deeply with audiences.





3. What makes Sprout Media different from hundreds of other similar service providers?

Our edge is in personalization and purpose. While many agencies follow trends, we shape them. Every strategy we craft is bespoke — built around the brand’s voice, audience, and long-term goals.


With extensive marketing experience and bold creative thinking, we create resonance, not just reach. We bring brands to life with substance, not just style.


4. What were the struggles and challenges you faced and how did you overcome them?

Starting an agency from scratch is challenging. A key hurdle was finding a team aligned with my values and vision. Consistently delivering quality and creativity in a fast-moving industry was another test.


Through clarity of purpose, continuous upskilling, and a people-first mindset, we turned obstacles into opportunities. Each challenge taught us resilience and refinement.


5. How do you plan to grow in the future? What does 5 years down the line look like for Sprout Media?

We see Sprout Media evolving into a global creative powerhouse based in the UAE. Our five-year vision includes:

  • Regional and global expansion

  • Launching our proprietary influencer network

  • Establishing a digital academy to mentor upcoming talent


We aim to become a true growth partner for visionary brands, not just a service provider.


6. If you had one piece of advice to someone just starting out, what would it be?

Start with purpose, not just profit. Stay rooted in your "why" — it will guide you through the toughest moments.


Consistency is more powerful than perfection, and passion built on authenticity will fuel your journey.

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