top of page

An Interview with Aarti Agrawal

  • Writer: Great Companies
    Great Companies
  • 3 days ago
  • 3 min read

Great Companies: How did you get your idea or concept for the business?

I’m a proud Mumbaikar, raised in a traditional Marwadi family, and the youngest among four siblings. My creative roots trace back to my maternal uncle, Mr. Rahul Chowdhry—a writer, director, and actor—whose passion for storytelling inspired me deeply. Observing him pen scripts and commercials ignited my love for words, observation, and expression.


My grandfather would recite Urdu shayaris, and my curiosity led me to ask him the meaning of words I couldn’t understand. These early influences planted the seeds of my writing journey, starting with poems, short verses, and stories.


Over time, this creative passion evolved into a career. I pursued a Diploma in Journalism and Mass Communication and began working as a freelance journalist for reputed publications like The Times of India, Bombay Times, and Mid-Day—especially their Plus supplements.


Today, as a Content Writer and Copywriter, I write for the corporate world across various platforms and industries, while still penning poetry to nourish my soul.


Great Companies: What are the various services provided by your company?

My company provides end-to-end content solutions and web development services, including:


I craft stories that captivate, connect, and convert—whether it's for IT, real estate, health & wellness, education, events, finance, fashion, hospitality, spirituality, or NGOs.





Great Companies: What makes your company different from hundreds of other similar service providers?

My approach is rooted in research, empathy, and originality. Here’s what sets me apart:

  • Thorough Research Process: I use client resources, industry reports, keyword research tools (like Ahrefs, SEMrush, Moz), and content aggregators (like Pocket, Feedly) to stay updated and create meaningful, data-backed content.

  • Structured Creative Process: I begin with deep research, create a content outline, write a compelling draft, and follow a multi-step revision process. This ensures content that is engaging, SEO-friendly, plagiarism-free, and aligned with client goals.

  • Organic Storytelling: My words flow naturally, infused with emotion and purpose, while staying true to brand voice and tone.

  • Client Trust & Long-Term Relationships: Most of my work comes from repeat clients and referrals, thanks to quality, consistency, and integrity.

  • Multi-Industry Expertise: My content speaks across domains—from real estate to wellness, IT to spirituality—delivering tailored messaging every time.


Great Companies: What were the struggles and challenges you faced and how did you overcome them?

One of my early challenges was hesitation in asking for advance payments. As a creative professional, I struggled to place value on ideation and the intangible effort that goes into content creation.


But I’ve grown. I now charge consultancy fees, work only on advance payments, and have a well-structured rate card (revised every three years). I’ve learned to respect my time and effort—and I’m no longer afraid to walk away from undervalued projects.


My mantra today is simple: "Ek jayega, doosra ayega."I know my worth, and I honour it.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for your company?

Five years from now, I envision:

  • A strong team that shares my values and creative spirit

  • A respected position in the industry, known for helping brands grow through powerful communication

  • Financial stability that allows me to pursue my dream of solo travel, live a free-spirited life, buy a 3BHK of my own, and support the underprivileged


Growth, for me, isn’t just about business—it’s about balance. I make space for work, family, spiritual practices, moonwalks, me-time, and more. I live by the philosophy of “Keep learning, keep evolving.”


Every mistake is a lesson. Every setback, an opportunity to grow. This mindset has helped me stay grounded and focused on both personal and professional fulfillment.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Keep learning. Accept your mistakes. Ask yourself: what could I have done better?

Learning and evolving isn’t a one-time thing—it’s a daily habit. Take actionable steps, reflect often, and trust the process. Be patient, be passionate, and most importantly, believe in your voice.


bottom of page