Amit Bharadwaj- Founder of Ultracoustic (A R Acoustics LLP)
Great Companies: Please tell me something about the business and how did you come up with such an idea?
Amit Bharadwaj: Back in 2012, we noticed a void in the market for technical acoustical products, back then people were still unaware of the subject and still using materials that did very little to help them in the proper acoustical treatment of spaces and voila "Ultracoustic" was incepted. We are the first and the only company to manufacture ready to install products in this category and now we are also available in the Middle East and South East Asia.
First we started machine manufacturing stenter machine but due to some health issued my father , our co held manufacturing machine and focused on spares market. Got succeeded in our field and after 20 years we restarted our manufacturing textile machine last 2 years. We are provide good design , more efficient in production, save energy, save power and save labour also.
Great Companies: What are the various services and products provided by your company?
Amit Bharadwaj: We mainly manufacture Acoustical, Isolation and vibration control products for industries like Cinemas, Auditoriums, Airports, Night Clubs, Restaurants, Offices, Classrooms, Recording Studios, Prayer halls etc.
Great Companies: Why should one choose you over others in this field?
Amit Bharadwaj: To begin with there is no one else who do what we do, we provide complete end to end solutions, so from acoustical calculations and analysis, to onsite measurements to drawings, realistic 3d renders and finally installation is all done in-house. Our products are high in performance and in aesthetic value which currently no other manufacturer is able to match our replicate.
Great Companies: What are the struggles and challenges you face?
Amit Bharadwaj: Firstly making people understand the importance of acoustics in spaces has been the biggest challenge, with all the wrong information provided by the so called acoustic consultants to clients has made this industry a snake oil business. The problem is thee client does not know better and the biggest challenge was creating the awareness, which wee have successfully overcome thanks to the clients who have experienced working with us and given us a recommendation.
Great Companies: What do you think are the few main things which are most important for a successful business?
Amit Bharadwaj: Consistency, continuous innovation in your field, betterment of your product or service and honesty.