top of page

Alison Berrisford : Winner of the 2024 Great Companies International Women Entrepreneur Award

Writer's picture: Great CompaniesGreat Companies

Name: Alison Berrisford

Business Name: AB Performance Training and Coaching

Location: Bordon,United Kingdom ( UK)

Establishment (Year): 2016

Category: Training & Coaching

Profession/ Specialty: Performance Coaching

Linkedin : LinkedIn


Company Detail:

Performance training and coaching services are provided to athletes at all levels.

Elite athletes can benefit from specialized performance coaching designed to unlock their full potential.


Discover a science-based approach to performance training and fitness, aimed at helping individuals achieve their personal best.


Explore a comprehensive range of training services crafted to enhance overall fitness. Programs are tailored to suit all levels, from beginners to professional athletes.


Participants can experience personalized coaching from a highly qualified expert and embark on a journey to achieve a healthier lifestyle.


Unique Selling Proposition or Competitive Advantage:

Science-backed and thoroughly researched training methods are offered to foster elite performance and growth in sports. With her experience as an international martial artist and athlete who represented her country, Alison understands what it takes to excel physically, mentally, and emotionally.


Achieving a high level of performance in sports provides athletes with a competitive edge. This science-based, holistic approach delivers a dynamic training platform that empowers athletes to grow and reach their full potential. Driven by passion, the mission is to help athletes unlock and realize their athletic potential.


Challenges Faced During the Journey:

Initially, the challenge was getting clients to see how the brand could become their sporting springboard for success. Breaking through the masculine world of motorsport to be recognized as an elite training option capable of delivering excellence and assisting with podium wins was another hurdle.


Advice for Women Entrepreneurs:

Do not compare yourself to others. Others may appear to be doing the same work, but every journey is unique. Letting go of competition with others unveils the true potential of personal growth.




bottom of page