Great Companies: Please tell me something about the business and how did you come up with such an idea?
Ajit Rajdev: I started business as a salesman in the street selling soaps, then calendars and Key chains and then I come up with wedding card business in 1983 in Bhuj. Until this we had 2 different shops in Bhuj and 3 different shops in Rajkot shifted to the new premises one by one and getting better opportunities. I have always been keeping the size of the store bigger and bigger all the time. Right now we are having 2000+ Square feet show room, which is an ultimate height in wedding card industry.
Great Companies: What are the various services and products provided by your company?
Ajit Rajdev: Wedding Cards in various range, Wedding Accessories, Wedding Stationery and All occasion cards which are printed in Red Ink.
Great Companies: Why should one choose you over others in this field?
Ajit Rajdev: Our products will speak and our customers will speak about us, instead of saying something. We provide quality designs with innovation always. We have the product range starting from Rs. 3 to Rs. 3000. We are always trendsetters in our field.
Great Companies: What are the struggles and challenges you face?
Ajit Rajdev: To be Numero Uno, we have to add innovation all the time, we have faced financial crisis, competition, and various other things. But quality has always brought up to the top of anything. It's always a pleasure to serve a customer who believes in quality.
Great Companies: What do you think are the few main things which are most important for a successful business?
Ajit Rajdev:
1. Quality.
2. Consistency.
3. Innovation.
4. Customer Satisfaction.
5. Creativity.
6. Responsiveness.
7. Commitment.