Name: Aditi Jhawar Laturiya
Business Name: The Social Slay
Location: Mumbai , India
Category: Social Media Marketing Agency
Instagram: https://www.instagram.com/thesocialslay.in
Linkedin: https://www.linkedin.com/in/aditi-jhawar
Company Detail:
Aditi Jhawar Laturiya started The Social Slay five years ago with a vision to strengthen a brand's social media network in a way that allows them to sell while they are partying, relaxing, or sleeping. The motive was to curate a marketing plan that brings in sales even after months or years of taking it live. The company has worked with over 250 highly talented individuals and businesses from the beauty, jewelry, fashion, medical, and travel industries, helping them create a social media presence that is hard to ignore.
Unique Selling Proposition or Competitive Advantage:
The Social Slay is highly specialized in the beauty and fashion industry, with over seven years of experience. Regardless of the industry, the company ensures an increase in the revenue of its clients' businesses through social media by at least 3x within a year of working with them.
Challenges Faced During the Journey:
Like many others, Aditi Jhawar Laturiya came to Mumbai from a small town, driven by big dreams to create an identity in this vast world and make an impact. When COVID hit, she began freelancing as a social media manager with little to no experience from her previous job, simply to stay active. She never knew it would become a way to create an impact, and that initial step unexpectedly grew into an agency now serving thousands and educating brands and businesses on how to grow their own social media. The past five years of entrepreneurship have been a roller coaster, with new challenges emerging each day—each one fueling her passion for the hustle, a relentless drive to surpass her own limits, and a deep inspiration to create an impact while doing the work that truly matters.
Advice for Women Entrepreneurs:
Women entrepreneurs should not let their idea of ‘successful’ consume them. Aditi Jhawar Laturiya got married last year, and things changed. She initially tried sticking to her definition of hustle but ultimately embraced the change, realizing its importance. She learned to prioritize, say ‘no’ when necessary, and protect her time and energy because work is a marathon, not a sprint.
