Interview of Yash Chandiramani Founder & Chief Strategist at Admatazz
Interviewer - Can you provide me with a description of your business?
Yash Chandiramani - Staying true to the word Razzmatazz (from which we derived Admatazz) - defined as a noisy showy activity to attract or impress - we at Admatazz aim to create campaigns that not only stand out, but also achieve the clients intended objective for initiating a campaign. We're a team of 15 highly motivated people, who together, carefully curate campaigns to maximize the freedom that the online spectrum provides while simultaneously achieving targeted results.
Interviewer - How did you get started in this business?
Yash Chandiramani - I was always a copywriter, whether it was the offline marketing business I started when I was 17 or even when I was in the restaurant business, my customer resonated with my quirky ad campaigns and social campaigns .
Knowing that I had a flair for creative strategy I started freelancing on the weekends to help other friends in the industry with their campaigns, that was the start of Admatazz. After which I realized the potential Digital Advertising has in India and how it is yet being explored in the nascent stage by agencies, I took a leap of faith, sold out from the restaurant business and decided to scale Admatazz up.
Interviewer- Why do your customers select you over your competitors?
Yash Chandiramani - I believe our clients resonate with our manner of work and the thought process that goes behind it. We aim to always align a client's goals with the strategic creation of a their campaign. Creating campaigns that attract people is one thing and creating campaigns that attract people for the right reasons is a completely different ball game, but that's what Admatazz focuses on and I believe that's what our clients see.
Interviewer- What are the biggest issues for running this business?
Yash Chandiramani - Aside from common business problems that crop up in every sector and venture, the biggest hindrance in my opinion is hiring the right talent. I personally do not mind investing in training freshers or even my current team as long as i sense that they're talented and never want to stop learning how to better themselves. Hiring someone who doesn't have the relevant skill set and dedication to grow, won't do any benefit for the firm.
Interviewer- What suggestions would you like to give to the young budding entrepreneurs?
Yash Chandiramani - My first suggestion is work smart - there could be a host of reasons which could deter a person but I believe that dedicated, calculated effort in the right direction and the zeal to succeed is the right mix for a budding entrepreneurs. Another suggestion is that you must be involved in something you're passionate about, if you're involved in a venture because of it being a trend you just wont be able to generate that zeal to guide your venture to the next level.