Interviewer: What advice would you give to the up and coming entrepreneurs and small business corporations in order to help them grow?
Mr. Gangesh Pathak: Starting up something on your own is the risk. I am an entrepreneur by accident but I found few things during my journey as of now which should be taken care by Coming entrepreneurs and small businesses:
If you do not have like minded partner or team, this is going to increase your risk 10 times. Be very choosy about Partner with whom you are starting your new business life. Make sure they are aware about your vision and mission
Never hire employees on basis of they can do something specially in case you are startup, hire on basis he/she love to do what you are offering they fit to your culture and should be emotionally invested in your business.
Price never matters Quality matters focus to provide quality solution, you can on-board client with low price but cannot retain.
Sometimes small good things happening makes us over excited we should avoid this may put us on risk.
Interviewer: How did you get the idea for Saletancy? What was the process behind the creation of this company?
Mr. Gangesh Pathak: I have many things to say on this but I will brief in short. When I was looking to start my first Startup in 2016, I noticed there are huge marketing budget we require to get it done and as per my research, marketing agencies were charging too high anyway it was failure due to some reason at that time we worked on that 2 months and we decided to quit. However, when I came to know my present co-founder was working on profile, which was business development itself, we decided to revolutionize this business development process with affordable solutions and help Startups to hire us in low cost rather than hiring in house team to optimize cost and increase productivity.
We founded saletancy in my College days, when I was in third year of B.Tech. Saletancy was brought to life from a mere notion in Ghaziabad. When we were looking to start, we had nothing except mobile phone in hands with Internet facility provided by JIO “hahaha”. We began this persisting journey from a rented home, where I live. We initiated connecting companies to offer our ideas how we can help them to grow and pioneering companies. Some denied and some hired us for free but start paying as soon as they got exponential growth in their businesses after failing multiple times we have 50+ clients as of now which includes Startup to Top MNCs of India and abroad too.
Interviewer: What steps do you take in order to make your company stand out in this vastly competitive field?
Mr. Gangesh Pathak: Saletancy is working on unique concept as per our research No similar companies entertain Startup and SMEs . Their Charges and payment terms are not affordable but seeing that most of startup shutdown with lack of Marketing we had come up with affordable Solution, That is the reason we have new startups to Top MNCs in our client list.
Interviewer: What are your core values? What measures do you take to stick to your core values?
Mr. Gangesh Pathak: We love what we do. It is never work — it is always fun and new challenges are met with enthusiasm.
We deliver what we promise and add unexpected value to our clients’ businesses. We often demand more of ourselves than our clients do.
We believe New problems can’t be solved by Old ways we changes ourselves in resonance with sales and marketing changing itself.
We’re about accountability and predictable outcomes. The bottom line is always top-of-mind.
We believe in the simple, not the complex.
We work with you, not for you this small word means a lot to us and base of saletancy on which we say us we are awesome we are different. We understand the fact no-one knows your business better than you do .
We follow these three rules to which applies for client and our team:
Rule #1
We need to be emotionally invested in client business in order to give them best work same we expect from our employee.
Rule #2
If we feel we can't make a meaningful difference over what our client already doing, we won't accept them as a client. It applies to our employees too
Rule #3
If we feel we would be too much of a drain on client finances, we will not accept them as a client.
Interviewer: What are your future plans in order to expand your company further? What new things do you plan to do?
Mr. Gangesh Pathak: When we started with Single channel marketing (Call Only) there were many assumptions that we are a “Call Center” we are a “BPO” but from day one when we started we were aware about our goal. We are not only a marketing Company It is going to be a Global brand to provide every solution of Sales and Marketing in every domain past 10 months we had proved how we are upgrading ourselves. How rapidly we upgraded us from Single channel to Multichannel marketing (having six channel) and we had had come up with two unique products.
We have India’s first free crowdsourced platform, we have unique Saletancy automated pipeline to automate marketing we are upgrading these products to make more effective more productive day by day.
Soon in upcoming months we are launching our Ecommerce Lead market where user can buy and sell leads and product is highly focused to cut marketing cost and help companies to get business easily specially Startups and SME.