Jul 19, 2017
The purpose of a good headline is to snag someone’s interest and keep them reading.
They have to want to know what’s to come. They have to be curious enough or compelled enough or be interested enough to continue. A good headline must be promising, non-factual, tantalizing and should have the ability to tease our interest or attention.
5 important things to know about headlines that sell:
1.Headlines are not a place to be neutral. They should possess strong emotions either positive or negative, but attractive enough to pique one’s interest. A headline portraying a weak emotion is generally bland and does not gains much attraction and interest.
2.Stating the big benefit in headlines usually appeals a huge crowd. The first technique that one should always adopt is to transform the major benefit into a headline. That has the best chance of selecting the right audience and preparing them to respond accordingly.
3.Encourage the use of keywords. Keywords help to provide key information to the customers in a glance and motivate them to notice the content.
4.Sending an attractive message to the reader. That becomes important because the headline is the thing which would actually motivate the reader to shift to the content and read the whole of the article just to know the story or the secret behind such an influential headline.
5.Putting in a provocative question directly involves the reader. The question must be directly relatable in nature and prove to be of major benefit of the product.
A headline is of crucial importance to the reader as well as the writer. It should not be ignored, instead devised carefully for an effective impact.