Yuvaa, Winner of the Great Companies Global Business Award - 2022
Name: Nikhil Taneja
Location: Mumbai, India
Establishment (Year): 2018
Category / Industry: Marketing and Advt
Sub Category / Sub Industry: Content and Social Campaigns
Number of employees: 11-50 employees
LinkedIn URL: https://in.linkedin.com/company/weareyuvaa
Yuvaa is India’s first Gen-Z-driven youth media, insights, and impact organization that creates meaningful content online and helps start meaningful conversations offline. They use storytelling online and offline to work on urgent issues that are relevant to young Indians like gender, mental health, LGBTQ rights, online safety, climate change, misinformation, empathy, and many more. They have 5 divisions namely Yuvaa Social Connect, Yuvaa Campus Connect, Yuvaa Purpose Solutions, Insights Studio, and Yuvaa Originals
The solutions to Customer problems:
-Their motto is to make important things interesting for young people. They want to make young Indians feel less alone, by making them feel more heard, more seen, and more represented.
The mission is to empower young Indians by listening to, amplifying, and representing their stories, voices, identities, and truths.
They are a company that’s built on listening to young people, so everything they do comes from research and insight.
In a world where every young person has something to say, they offer to listen! Through their company, they listen and provide a platform to India’s brightest and most loved Gen Z, whose stories they all want to know and are inspired by, as well as the unheard voices of those young Indians who have a lot to say, but haven’t yet found a mic or never had access to one.
Unique Value Proposition:
- They are seen as a 'Values Agency', first-of-its-kind in India because they see their youth audience as partners and not participants
- They offer unmatched insight and sensitization
- Their youth insights are curated from an authentic audience across India
- They understand the sensitivities of all youth communities
- Through our flagship program called The Yuvaa Roadshow of Kindness, they visited over 110 campuses across 35+ cities across 4-5 months on the road during 2019-2020, before the pandemic. They met and listened to over 10,000 young Indians (only one in India)
- They are now the only youth media organization that has the widest network of nonprofit and impact partners ranging from UNICEF and UN Verified to Save the Children, Bill & Melinda Gates Foundation to Dasra and Purpose.
Gen Z (Age 16 to 24)
While their primary audience is Gen Z (16 to 24) who feel themselves being represented through the stories of other young people, they’ve also received a great response from older generations who’re interested in learning, knowing, and providing better solutions to the youth and their issues.
They intend to give a platform to GenZ so that they can share their views/opinions/issues and make it available to older generations who are facing a tough time understanding GenZ and they’re trying to bridge that gap, as they’re the decision-makers in every field and with the help of all these insights they will be able to take more proper and effective decisions for the betterment of the youth of the country.
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services,
Invest a certain amount in innovation,
Improve or focus research and development,
Investing in Great customer service
A customer’s review:
Understands customer needs
Makes me feel heard, seen, and represented.
Nobody understands Gen Z better than Yuval.
Benefits to Employees:
Positive Work Environment,
A Fair Salary,
Freedom in the Workplace,
Offer Training and Development,
Growth Career Opportunities,
Menstrual Leave for all menstruators and Mental Health Day off to all employees
Community / Society Service:
They work on powerful campaigns but in an accessible and entertaining manner for young Indians both online and offline, tackling urgent themes they have outlined before.
They sensitize and empower young people on tackling urgent issues like Mental Health, Gender Advocacy, Misinformation, Climate change, etc.
They launched the #YuvaaTherapyProject to destigmatize the notions of therapy among young people in the backdrop of COVID-19 and make it accessible for young people across India
Some of their recent projects:
Let's Talk Consent - They created a one-stop solution for understanding consent in partnership with Tinder India
From legal advice to the various gestures that convey consent or withdrawal of consent, the website is comprehensive in its explanation of consent. This was used as a model case study by Tinder Global.
Unwind - Built a one-stop repository to demystify and support conversations around mental health amongst young people in partnership with Fastrack India. Through this initiative, they provided 100 hours of free therapy sessions to students across India with the support of their mental health partner Mindpeers.