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The Ars Musik String Quartet, Winner of the Great Companies Global Business Award - 2022



Business Name: The Ars Musik String Quartet

Name: Catherine Julia Barrow

Location: Toluca, Mexico

Establishment (Year): 2008

Category / Industry: Marketing and Advt

Sub Category / Sub Industry: Branding

Number of employees: 1-10 employees



Company Detail:


The Ars Musik Quartet works for international business collaborators interested in the promotion of Art and Culture through an innovative business promotion program.

From November of 2021 to date the Ars Musik Quartet has worked with investors from; Ireland, Spain, the United States, Israel, and Canada. Each investor has had a unique presence in concerts given by the quartet, with the right to present a personal video, banners, and flyers as well as the chance to speak to those of the audience who are interested in knowing more about the sponsor of the concert in the wine toast after the concert.



The solutions to Customer problems:

Problem-

They help their clients to get access to their PERFECT clients.


Solution-

They proved a unique marketing strategy for companies looking for ways to get to a level of socio-economic people who are not often found on online platforms such as Facebook, Instagram, and often LinkedIn.



Unique Value Proposition:

Imagine yourself at a fine dinner with the Royal Family of Spain, or an invitation to dine with the president of the USA. Can you picture yourself sitting with these people, with a live pop, or rock group in the background?

NO! Classical Music and fine dining with elegant ballroom dresses AND high-class networking all go hand in hand and have done so for centuries.

A friend of the owner once said, “Cathy, I hate to break it to you, but most of the people who come to your concerts do NOT come for the music, BUT if you take away your music from the event, the type of networking that takes place only at classical music concerts would no longer be possible.”

Classical Music is the BRIDGE between high society evenings and high-level networking.



Target Market:

Their target market is those entrepreneurs looking to network with people of a high socio–economic status.


Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • most innovative products/services,

  • Invest a certain amount in innovation


A customer’s review:

  • Best value for the cost,

  • Best Service,

  • Understands my needs


Benefits to Employees:

  • Positive Work Environment

  • Freedom in the Workplace

  • Growth Career Opportunities


Community / Society Service:

They recently gave a concert in memory of Mandela, and have worked several times with foundations and not for profits to help them raise money.





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