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Sonal Seth - Great Companies Women Entrepreneur Award Winner 2023


Name: Sonal Seth

Business Name: TGC Technologies Pvt Ltd (The Gamification Company)

Location: Pune, India

Establishment (Year): 2019

Category/Industry: Information Technology

Profession/ Specialty: Gamification SaaS

Social Media: LinkedIn


Company Detail:

THE GAMIFICATION COMPANY is a behavioral science, neuroscience of play and technology-led ideas and product organization.


Our solutions have a proven track record of delivering tangible and sustained business and behavioral transformational outcomes. Combined with the behavioral sciences, gamification principles, data sciences led insights and technology play, we are able to provide a single window solution to our clients for all their gamification led strategic or tactical requirements.


• Gamified Platform Play – Our SaaS based platforms allow our clients’ to digitize and gamify the different stages of their customer and employee experience core processes without having to invest in major development and capex expenses.

• Gamification COE – We bring to the table a unique capability and competence of being able to blend in behavioral sciences, gamification principles, learning approaches, operational outcomes and business mindset in our consulting framework.

• Play2Learn Series – Our innovative gamified psychometric assessments, boardgames and offline solutions allow our clients to introduce a differentiated, high impact learning and assessment solution to their employees.


Unique Selling Proposition or Competitive Advantage:

- Our Gamification products and solutions are the catalysts to behavioural transformation in any organization.

- Our products and solutions play a significant role in increasing the engagement of employees at work.

- Gamification provides a sense of belonging, makes employees feel more productive at work, and improves job satisfaction.

- Gamification lays a positive effect on behaviour and learning by increasing users’ motivation and making the learning process more interesting.


Challenges Faced During the Journey

  • Technology change

  • Talent

  • Copycat platform

  • Large players with similar add on products

  • Changing global dynamics / Pandemic Situations

Advice for Women Entrepreneurs:

1. Know your numbers, there is nothing you can't learn

2. Do not limit yourself and hide behind your constraints

3. It is a tough and challenging journey, you don't have to be alone






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