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  • Writer's pictureGreat Companies

Snehsikt Anand, CoFounder at BrandBall LLP

Great Companies: How did you get your idea or concept for the business?

Snehsikt Anand: While most companies are born over conversations and cups of premium coffee, BrandBall was true to its essence of being fresh right from inception. We were born over an overzealous discussion and cups of cutting chai at the local tea stall. Bored and bothered by the way the industry was working – cut, copy, paste; we were looking for something different. And right then, it occurred – ‘Why don’t we be the difference?’ That was how it all began. Once we decided, BrandBall immediately came into existence. However, while conceptualizing an organization was relatively simple, the brass tacks needed to be put in place. Sustaining and staying true to philosophy would take effort. BrandBall took about a year and a half to get the right partnerships. Today, we are proud of their ever-increasing clientele that ranges across turnovers as well as industries.

Great Companies: What are the various Services provided by BrandBall LLP

Snehsikt Anand: BrandBall is in every sense an integrated communications agency. We have expertise and solutions for all business requirements. From Brand Management including Brand strategy and architecture, Brand promotion, Brand Engagement, Brand Position, Brand Tagline, Market and TG research; to packaging, logo design, Experiential marketing, Events and Exhibitions, Wholesale and Retails solutions, Field Marketing solutions in rural and urban geographies, Point of Sales merchandise, technology-based display/visibility mediums, wall painting, vehicle branding. We also do create video ads for TV and social media. In digital we offer website and app development, social media marketing, SEO and SEM, Content development and marketing, digital media buying and planning, digital innovation.

In short, you name it, we do it.

Great Companies: What makes BrandBall LLP different from hundreds of other Advertising Agencies?

Snehsikt Anand:

Everything we do at BrandBall is driven by our commitment to creating innovative, engaging, thoughtful and inspiring work. And when we say everything', we really mean it. When you partner with us, we offer your brand a variety of services bound together by our signature, holistic approach. What follows below is a comprehensive list of our current services. And, of course, the right opportunities will see us soaring beyond these and more. We are a one-stop-shop for all communications requirements for the brand.

What we also observed, was that the brands were getting increasingly distanced from their consumers. Large agencies are trying to solve for their business scale. We wanted to create customized solutions for mid-size clients; so their campaigns can deliver the most effective outreach for their target audience. With BrandBall, our goal is to develop the most efficient communication plan across various media and channels to deliver messages, increase awareness, maximize reach and yield a top-notch return on ad spend for their brand. We focus our efforts on building expertise in brand and business impact areas: Brand identity, Packaging, Digital, Content and Activation.

Great Companies: What are the struggles and challenges you face?

Snehsikt Anand: Challenges for an entrepreneur is never-ending. It evolves with the life stage of the organization. For a start-up like us, the top challenges we are facing are,

Finding the right fit is always a challenge. We are constantly on the lookout for people who think and act like entrepreneurs. And we are very strict about it. Our people are our resources, our biggest assets and the most important carriers of our philosophy. They are basically our extension. At this time, we are building the organization block by block.

Secondly, finding the right fit with the clients are always a struggle for a start-up. I will never blame a client for playing safe by going forward with an organization that has been in existence for some time. After all, their money and finances are always a very rare and monitored commodity, especially in the current economic scenario. Getting the clients to believe in our philosophy and backing us up has been an uphill task. We are a new player in the market and we are striving to prove our credentials in this avatar.

Thirdly, getting the right tools as well as business and strategy models is crucial. And doing so in a short span of time is a tough task. Just as there is no fixed solution, there is also no fixed model that we can work with all the clients. We have to be sure of which model we are using to create the strategy. Does it apply to the category and the brand?

Lastly, there has been business impacts of Covid19. The impact has been more severe on our events and activation business. Revival of the company in the present circumstances is the biggest challenge that we are facing today.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for BrandBall LLP ?

Snehsikt Anand : “Digital first” is going to be the mantra for most of the brands in the future and we would want to be a port of call for new brands that would want to join the brand wagon. Ecommerce is also an area that has been growing in leaps and bounds and we would want to partner with brands in that domain. Overall I think we would be leveraging technology a lot in the areas of planning, client management and operations. This would benefit clients as well as us in the bargain.

In terms of working model we would be probably having a hybrid working wherein employees would have the freedom to work from anywhere for some days in the week and others they can work from the office. This would ensure that they do not miss their water cooler meeting and ideation as well as are able to take care of their personal requirements. Best of both the worlds without compromising on the output and quality.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Snehsikt Anand : “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.” Try to imbibe this in your lives to help sail through the challenges.

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