top of page
  • Writer's pictureGreat Companies

Shruti Kainya: Winner of the 2024 GreatCompanies International Women Entrepreneur Award

Name: Shruti Kainya

Business Name: Nutryst

Location: Mumbai , India

Establishment (Year): 6

Category: Health & Wellness

Profession/ Specialty: Sports & Wellness Nutritionist

Social Media : Linkedin | Instagram

Company Detail:

Shruti Kainya is the founder of Nutryst. As someone who has been passionate about food and fitness throughout her life, taking up a career in "Wellness & Sports Nutrition" seemed like a natural transition.

She completed her B.Sc. with Master’s in Biotechnology and followed it up with a Post-Graduation in Sports Science, Exercise & Fitness Nutrition from SNDT University (University Topper).

Shruti was awarded as the highest ranking candidate by ACSM for Sports Nutrition Specialization and also by ISSA & Oxford Diploma in Sports Nutrition Specialization.

Since the inception of Nutryst, Shruti has had great opportunities to work with over 150 clients globally, ranging from kids to adults, fitness enthusiasts to professional athletes, weight loss to sport performance enhancement seekers, homemakers to corporate professionals, and people wanting relief from clinical symptoms to those looking for a healthier lifestyle.

She is the National Sports Nutritionist for all Indian Kickboxers of World Association of Kickboxing Organisation (WAKO)

Nutritionist for Puneri Paltan Pro-Kabaddi Team

Nutritionist for Don Bosco International School (Matunga, Mumbai)

Nutrition Consultant for Nykaa Wellness & Little Joys

Nutrition consultant for The Fundamental of Sports Fitness Academy

Nutrition partner for Fast & Up India, Khelomore & Sportsfort Academy

Nutrition partner for Lodha Park Cricket Premier League Mumbai and Sports Nutrition consultant for the cyclists of Hyderabad Cyclist Group (HCG).

She is an Active Life Member of Professionals in Nutrition for Exercise and Sport (PINES), Indian Dietetic Association (IDA) & Association of Sports Nutrition & Fitness Sciences (ASNFS).

Shruti has a Nutrition Article Featured on the Fitness India Show & Her Circle (an initiative by Reliance Foundation) & also in Femina Anniversary Issue Nov-23.

She is proud to be a nutrition guide to a 6yr old football player to enhance his performance to a 75yr old man fighting type 2 diabetes (successfully got his HbA1c down from 12 to 6 in 4 months).

So, whether one wants to lose weight, improve performance, boost immunity, or just eat right – Shruti ensures they get there the right way.

Like every entrepreneur, Shruti's journey has been filled with challenges, from creating nutrition awareness to adopting the online culture (thanks to Covid-19); from customizing plans across cultures/religions to being a part of every client’s health journey. However, these tests not only gave her the best learning experiences but also devoured her the courage to rise from failures and always aim for the sky.

Also, working consistently with every client across their diverse food requirements & seeing them achieve their optimum health & fitness potential has been one of the most rewarding experiences as a Nutritionist. She therefore aspires to guide more & more people in the future so nutrition is never a limiting factor in their physical & mental well-being!

To all the women out there; if passion drives you, let reason hold the reins. Always believe in yourself & work as hard as needed to convert your dream into reality irrespective of the circumstances because what lies ahead of faith & honest effort, is pure achievement.

“To those you said never, won’t & don’t try; watch her as she spreads her wings & aims up for the sky”

Unique Selling Proposition or Competitive Advantage:

In the realm of nutrition, it is widely acknowledged that it holds a crucial role in everyone's lives.

Individual nutritional requirements hinge on a multitude of factors. However, it is undeniable that those aspiring to achieve physical fitness, embrace a healthier lifestyle, or address clinical conditions such as diabetes and hypertension can derive substantial benefits from the guidance of a certified professional.

To facilitate an easy commencement, Nutryst has devised two programs tailored to diverse sets of goals. While each program is capable of yielding different outcomes, both entail personalized attention.

At the heart of the Health & Wellness Program is a fundamental belief that while shortcuts may yield immediate results, they seldom endure. Conversely, the payoff from gradual changes can last a lifetime. Consequently, each diet is meticulously crafted after assessing individual goals and focuses on supplementing nutritional deficiencies, adjusting macro-nutrients, determining portion sizes, and providing easy-to-cook recipes, avoiding reliance on any 'quick fixes.'

The Sport Nutrition program is methodically designed from the ground-up to cater to athletes and fitness enthusiasts seeking performance enhancement.

Nutryst recognizes that the nutritional needs of every athlete vary significantly based on factors such as their sport, body type, training intensity, body composition, and more.

With the Sports Nutrition Program, Nutryst ensures athletes attain peak performance by addressing their macro and micro-nutrient requirements, adjusting energy intake during on and off-seasons, and incorporating effective hydration strategies.

The utilization of nutritional ergogenic aids, such as carb-loading and gut training, gives athletes a competitive edge, aiming for consistent and optimal results.

Nutryst is dedicated to offering more than just a program; it provides a personalized journey towards optimal health, fitness, and sports performance. What distinguishes Nutryst is its unwavering commitment to delivering a customized experience daily.

The unique selling proposition lies in its personalized touch and unparalleled support system. The key differentiator is the commitment to providing daily support, with a team of expert nutritionists available to address concerns, answer questions, and adjust programs as needed, ensuring clients stay on track for sustainable results.

Additionally, Nutryst takes pride in its cutting-edge approach to nutrition, grounded in the latest scientific research. With a food-first philosophy, emphasis is placed on the significance of whole, nutrient-dense foods for optimizing health and performance. Programs are built on evidence-based principles to ensure clients receive the most effective strategies for reaching their goals.

As part of the comprehensive approach, Nutryst offers a diverse array of delicious and nutritious recipes to keep meals exciting and enjoyable. Whether one is a seasoned chef or a kitchen novice, the recipes are easy to follow and tailored to dietary preferences and requirements.

With a holistic approach to nutrition and an unwavering commitment to success, Nutryst can be trusted to aid in achieving wellness and fitness goals, elevating sports performance to new heights.

So, individuals can Fuel Their Potential with Nutryst: Nutrition Excellence, Honest Results!

Challenges Faced During the Journey

As a solo nutritionist, they have faced their fair share of challenges, but each obstacle has only fueled their determination to succeed. Starting their career post-30, with the added responsibility of raising a 10-month-old child as a single mother, they knew the road ahead wouldn't be easy. However, fueled by their passion for nutrition and driven by a desire to make a difference, they embraced the journey with unwavering resolve.

Throughout their studies, they not only excelled but topped their college, demonstrating their commitment to excellence despite the odds. Balancing the demands of motherhood with the rigors of building and running their own business required meticulous time management and relentless dedication.

Yet, they refused to let these challenges define them. In a world where time zones span continents, they've seamlessly adapted to cater to clients worldwide, ensuring that individual attention and results are never compromised. Despite the geographical distances, they've cultivated deep connections with each client, guiding them towards their wellness goals with personalized care and unwavering support.

Now, as they transition from a solo practitioner to building a team, they're empowered by the journey they've undertaken. With a firm belief in the power of perseverance and resilience, they're determined to overcome every obstacle that comes their way. Together with their growing team, they are committed to expanding their reach and impact, empowering even more individuals to embrace a healthier lifestyle.

 In the face of adversity, they've discovered their inner strength and resilience. With every challenge conquered, they emerge stronger and more determined than ever before. And as they continue to grow and evolve, they remain steadfast in their commitment to empowering others to live their healthiest, happiest lives.

Advice for Women Entrepreneurs:

As a solo entrepreneur herself, she understands the challenges and triumphs that come with blazing one's own trail.

Her journey has taught her valuable lessons & here's her advice to all- Embrace Your Unique Journey: Their path to success may not look like anyone else's, and that's perfectly okay. Embrace individuality and the journey they're on, knowing that every step forward is progress.

Trust Your Instincts: As women, they possess an innate intuition that often guides them in the right direction. Trust themselves and their instincts, even when faced with uncertainty.

Surround Yourself with Support: Building a business is not a solitary endeavor. Seek out mentors, allies, and a supportive network of fellow entrepreneurs who understand the journey and can offer guidance and encouragement.

Don't Fear Failure: Failure is not the end but rather a stepping stone to growth and success. Embrace failure as a learning opportunity and use it to fuel resilience and determination.

Prioritize Self-Care: As entrepreneurs, it's easy to neglect their own well-being in pursuit of goals. Remember to prioritize self-care, nurturing physical, mental, and emotional health along the way.

Celebrate Your Wins: In the hustle of entrepreneurship, it's important to pause and celebrate achievements, no matter how small. Acknowledge progress and use it as motivation to keep pushing forward.

Stay True to Your Vision: Their vision is what fuels passion and drives the business forward. Stay true to the vision, even in the face of challenges or naysayers, and let it guide towards success.

Their belief: "For every 'no' that came their way, watch them turn it into 'yes' today"



bottom of page