SHOUGER MERCHANT DOSHI - Great Companies Women Entrepreneur Award Winner 2020

SHOUGER MERCHANT DOSHI

THE STORY MERCHANTS

Education & Children's space

Company Details

We manufacture educational games for children (6 months - 10 years) with a singular purpose of enhancing their vocabulary, boosting language development, improving oral fluency and bringing them simplified concepts in a game where they can learn as they play. Our Company authors a book that goes with every product, so in order to play the game or join the puzzle, one has to read the book first. This brings children back to the love of reading as there is a strong correlation between reading & writing and in turn confident oratory skills which are useful in every sphere and every walk of life and is the need of the hour in Indian children age 2-6, as that is the time when most brain development occurs.

What challenges have you overcome to reach where you are now

As an entrepreneur, when you are creating a category of products that has not existed before, there is a crucial element of education that goes hand in hand with the marketing of the products. Education of the masses on the merits of language development and vocabulary being an extremely important tool in the life of a child has been a challenge but we have overcome the same with clever marketing strategies and on ground discussions.

What message you want to give for other aspiring women entrepreneurs

The timing will never be right - just go for it - and hustle, go at it with all the passion in the world and it will bear fruit.

To what do you attribute your success

My undying passion, my interest and love for children, my need to educate & my determination and hard work to always innovate and stay ahead and stay motivated.