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  • Writer's pictureGreat Companies

Richa Bajaj, Founder at Lineology Private Limited

Great Companies: How did you get your idea or concept for the business?

Richa Bajaj : I was in school when I was introduced to palmistry from an absolute stranger. As a teenager I want to prove it all wrong –‘how could even palm lines predict whole of future?’.

And over the year the subject grew on me and I realised it a vast science that can empower every being, it needed thorough research. And it has legacy in almost all countries. Found like minded people including a few scientists. That’s when decided to create a fraternity of people who are dedicate to evolving the science. And Lineology was born.

Parallelly what we also found that consumers were struggling to differentiate between quacks and real subject leaders. And were also exploring solutions beyond traditional services. So we thought of starting a portal which wasn’t about being a global-local brand

Lineology navigates people to be able to find answers for life

Great Companies: What are the various Services provided by Lineology Private Limited

Richa Bajaj : As they say, life’s a journey, an uninhibited, mysterious, and at times overwhelming one. And our thoughts carve the path towards our destination, our future. Wouldn’t it help if there was someone to navigate through this adventure, like a GPS. Well, consider Lineology to be that someone.

Lineology is an online platform that desires to address the burning questions in the life of millennials, Gen X and Gen Y across the globe. We offer advice relating to career/business, finances, marriage, relationships and Interpret dreams for you with the help of astrologers, numerologists, psychic readers, aura readers, palmists, face readers, tarot readers, dream readers, pendulum dowsers.

We also offer one-on-one healing services like Reiki, Pranic healing, Akashic healing, past-life regression, hypnotherapy for people or children suffering with grave issues or are looking to instill success patterns in them.

Also, we have recently started spiritual ecommerce (Crystals, Feng Shui, Pyramids, Incense, etc.)

From a B2B2C stand point we have launched ‘Reiki for healthy maternity’. Reiki is a Japanese healing mechanism which gives tremendous results during maternity.

Great Companies: What makes Lineology Private Limited different from hundreds of other Spiritual Services providers?

Richa Bajaj :

Lineology as a brand is focused on creating value by offering a holistic spirituality platform that offers personalized one-one service. We believe in 'No Automation policy when it comes to answering critical questions of life'. We provide personalized video readings that remain in your app inbox. Only you can access it. We maintain absolute privacy.

We have readers & healers that are ‘handpicked & trained’ to suit the needs of Indian as well as international audience.

At Lineology, the simplicity is in our process. All you have to do is ask your question or state your issue to a healer, choose the science that you relate with, and our respective experts will provide guidance to you in the path. There aren’t any intimidating conversations or judgments made. It is genuine astrological, psychic science & healing modalities which goes beyond therapeutic.

Great Companies: What are the struggles and challenges you face?

Richa Bajaj : The need to be seen and heard that’s driven by lack of marketing funds, Recruiting the right talent and business slow down due to COVID, are few challenges that we faced . But special thanks to our valued customers for showing trust in our products and service offering which has resulted in YOY growth.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Lineology Private Limited?

Richa Bajaj: Lineology’s focus is to deliver 100 % Customer delight. The true growth is when the global becomes local and vice-versa. Indian predictive & healing sciences are well known across India, its time we get international sciences from across the globe too viz. Tasseography, coffee cup reading, i-ching, etc to India. This will make us Amazon of ‘Spirituality Sciences’

Our focus is also to launch diversified languages to make it more comforting and reassuring for consumers. Afterall it’s all about discreet problems in life that people need help with. Being colloquial would add great value

We will bring the latest innovation and technology in our service offering and delivery. In terms of company growth, we will be an omnichannel service provider and reach across the globe helping customers find answers for life.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Richa Bajaj : Find a mentor in the your space. Learn from somebody who has been there. It will help you minimise mistakes. And don’t be afraid to redefine. Play the game of elimination, you will find your answers for business. Try New 1…Fail and Try 2 New…, You will fail in the beginning and Success will not look like what you thought of initially and is only achievable if you don’t give up. First priority should be to make a sustainable business model rather than scaling



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