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  • Writer's pictureAnkit yadav

Reethu George, Founder at ClarityBrew

Great Companies: How did you get your idea or concept for the business?

Reethu George: I am a lawyer by profession, I worked at EY for 2 years, I was doing contract drafting and negotiations, I was doing contracts for a big FMCG company, I had great colleagues, the pay was good but there was always that feeling that what is my work really amounting to and am I really making a difference? And I always knew in the back of my head that I wanted to work for myself, I didn’t see myself doing a corporate job in the long term. But I didn’t know what I was going to do or when I was going to be quit. So after Covid hit in March 2020, I moved back to my hometown. Work from home really put things in perspective, it took away all the other factors that made work good and I was stuck sitting in front of a laptop the whole day. I knew then that I couldn’t do it for longer. It made me think about what is really important to me and if I wanted to continue doing this. So I took the leap and quit my job. It was a little pre mature because I hadn’t yet decided what I wanted to do. I started thinking about what it is that I want to do, what are the skills that I have. How I came across the concept of coaching, is I did my LLM at University of Queensland in Australia, this was back 2017. Conflict management coaching was actually a course that I had done during my masters of law in 2017. Even then I was fascinated by the concept of coaching, how a seemingly simple yet guided conversation and active listening and holding a safe space for someone can help someone feeling overwhelmed and lost shift their perspective and they leave feeling relieved and a sense of direction. It ticked my check boxes of wanting to work for myself and making a difference in someone’s life. So I did research into coaching. Life coaching caught my interest and I thought about how I could use my conflict management coaching training with life coaching. The best of both worlds. I did some research if it has the potential to become a profitable business, if there is an actual requirement, how I could offer it. Coaching looked promising. It’s hard always predict if an idea will take off. I decided I just had to take a chance. So I got certified as a life coach and meanwhile started taking steps to set my business up It was a natural progression of things, I took one small step at a time and it led me to where I am today

Great Companies: What are the various services provided by ClarityBrew?

Reethu George: We offer 1:1 sessions to clients. We have a program to help women who are feeling confused about their future, figure out what it is they want their future to look like, create an action plan to get there and take action consistently. I also do workshops on personal growth, goal setting, time management and productivity.

Great Companies: What makes ClarityBrew different from hundreds of other similar service providers?

Reethu George: ClarityBrew is a niche company. We focus on solving a specific need, which is finding clarity around your future. I also have personally gone through a phase of life where I wasn’t sure what was next and was able to work through things, this experience helps me relate to my clients better.

Great Companies: What are the struggles and challenges you face?

Reethu George: Building brand awareness was one. Not many people have heard of life coaching and how life coaching can help. Over the course of working with clients, I realised what my target audience really cares about is not what life coaching is but how it can transform their lives. It was important to educate people about what I help with and how I help. Doing research on understanding who my target audience is, what their pain points are and what results they are looking for helped me put across marketing content that resonated with them and spoke to their struggles.

Great Companies: How do you plan to grow in the future? What do 5 years down the line look like for ClarityBrew?

Reethu George: 5 years down the line, ClarityBrew will have a network of life coaches who can help you with a range of issues in different areas of life. We will offer online courses and group coaching programs as well.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Reethu George: You may not be great at what you do the first time around, no one is. Don’t let that stop you from moving forward. Put in the work and you will get better. Trust yourself and your abilities.



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