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R D Anand of Mira Integrated Marcom Services Pvt Ltd



Great Companies: Can you provide me a little description of your business?

R. D Anand: We are MIRA  - An Integrated Experiential Events Solutions Team MIRA stands for Market Impact Reach & Awareness  found out of passion to express business and brand through experiential events.16 Years since Inception ....3000+ events ... WoW Customer Experience our endeavor. We have been into the business of making Thoughts of our client come alive through our immaculate planning & Impeccable Execution. We understand the objective of the event and help client achieve it by providing creative and strategic solutions. We specialize in bringing innovative design and technical precision to any event planning . Our team delves into the nuances of our clients  brand communication and the audience they want to engage we examine the market, what is trending and what is not. The ultimate challenge for an event is to preserve communication & achieve evoking emotions. That is why we provide our clients with strategies with appropriate promotional tools which help in winning over the consumers.


Great Companies: What are the services Mira integrated Marcom offers R. D Anand: Services offered by MIRA 

  1. Experiential Corporate Events 

  •  Annual Day

  •  Family Day 

  • Kids @ Work

  • Employee Engagement

  • Outdoor Team Building Activities 

2. MICE - Meetings Incentives Conferences and Exhibitions 

3. Experiential Marketing Activity 

  • Product Launch 

  • Roadshows 

  • Customer Engagement Programs 

  • Visual Merchandise and Branding 

  • Rural Marketing 

4. Sport Management 

  • Marathons 

  • Integrated  Corporate Sports Activity 

5. Event IP ( Our Own Brand Events ) -  Hyderabad Arts Festival ( HAF ) 

6  Rock Concerts and Arts Festival 


Great Companies: How do the social, economic, environmental, technological, legal and political environments impact your business? R. D Anand: Since we deals with People its quiet natural that any change in Social / economic / technology /political environment has impact on our Business.  We need to constantly evolve ourselves and keep paced with the dynamism of the Industry and upgrade ourselves in all aspects to be well informed of the changes and challenges so that our client gets right directives to promote themselves to their Audience . 



Great Companies: How do you market your business? R. D Anand : Since we are into giving creative event solutions to our clients and our work speaks for us its been purely Word of Mouth /Referral Marketing which has been effective and proven method to connect .  Also Effective Social Media Integration would  benefit in the long run in current situation .Though Its Organic but i feel that is the best way to promote yourself unlike other business which uses multiple avenues of promotions .

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