Pratiksha Kautarya, Co-founder at Readycoder (opc) Private Limited
Great Companies: How did you get your idea or concept for the business?
Pratiksha Kautarya: During my Entrepreneurial journey I witnessed that major reason of people not thinking of starting a startup or dropping the idea of Business is the lack of support and mentoring. Although the number of startups standing out is fairly high in Tier 1 towns but when it comes to TIER 2 and TIER 3 towns the number is negligible so in order to support startups and develop entrepreneurial mindset in these towns we came up with this idea where all the supports and mentoring be it Idea Validation , company registration ,Technical and marketing support, Funding and banking or startup training will be provided to such startups and businesses, all in one platform.
Great Companies: What are the various services provided by Readycoder (opc) Private Limited?
Pratiksha Kautarya: We have integrated all the elements that are required to establish a new start-up and manage it efficiently. We intend to provide all kinds of support required to convert a start-up idea into a revenue-generating business model. Start-ups will get complete support related to:
Company Formation, Registration and Annual Compliances
Mentoring and Incubation
Technical and Marketing
Funding and Banking
Our motive is that even if any startup is approaching us at ideation stage and the idea has
potential to disrupt the market to emerge out as a successful business, we will nurture and
provide them full support in order to create a Startup Ecosystem and contribute to the vision
of our Honourable Prime Minister, Shri Narendra Modi Ji to make India Aatmanirbhar.
Great Companies: What makes Readycoder (opc) Private Limited different from
hundreds of other similar service providers?
Pratiksha Kautarya: Our unique approach sets us apart from other service providers in the market. Instead of focusing on Tier 1 towns where competition is intense, we have strategically chosen to target startups and provide comprehensive support in Tier 2 and Tier 3 towns. This decision allows us to create a Blue Ocean strategy, tapping into regions with less competition and significant growth potential.
In addition to startups, we actively collaborate with various institutions, including colleges,
universities, and incubation centers. This collaboration enables us to leverage their resources, networks, and expertise to provide even more comprehensive support to our
While it may be challenging to convert customers in Tier 2 and Tier 3 towns, we see this as
an opportunity to carve out a unique market position. By focusing on these regions, we can
establish ourselves as the go-to service provider, offering tailored solutions that address the
specific needs of these untapped markets. With less competition, we have the potential to
create a Blue Ocean, where our services stand out and our value proposition resonates
strongly with the target customers.
Our go-to-market strategy, which revolves around targeting startups and focusing on Tier 2
and Tier 3 towns, differentiates us from our competitors and positions us for success in these emerging markets.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
As mentioned above it is really difficult to convert customers in TIER 2 and TIER 3 towns
limited exposure to new products, services, or innovative business models. Creating
awareness and educating the target audience about the value and benefits of your offerings
can be a significant challenge. Gaining trust and credibility can be harder in Tier- 2 and Tier- 3 towns because people there tend to be more cautious and skeptical when it comes to new or unfamiliar brands.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Readycoder (opc) Private Limited?
Pratiksha Kautarya: Our company is dedicated to not only expanding our presence throughout India but also to fostering a thriving entrepreneurship culture in the country. We believe that nurturing and supporting startups is crucial for the overall growth and development of our economy.
To achieve this, we are actively reaching out to startups across all regions of India. We want
to ensure that every startup in the country has access to the support and resources they
need to succeed. By providing comprehensive assistance, we aim to help startups overcome various challenges, allowing them to focus on their core business and achieve sustainable growth.
In addition to our immediate business goals, we also have a broader vision. We want to
inspire and encourage the youth of our nation to consider entrepreneurship as a viable and
rewarding career option. We firmly believe that entrepreneurship has the potential to unleash immense creativity, drive economic progress, and create employment opportunities.
By promoting entrepreneurship as a career path, we aim to instill a sense of confidence,
ambition, and risk-taking in the younger generation. We actively engage with educational
institutions, conduct workshops, and provide mentorship programs to inspire and empower
We strongly believe that by supporting startups and fostering an entrepreneurial culture, we
can contribute to the growth and prosperity of our country. Through collaboration, innovation, and determination, we aspire to play a significant role in shaping India's economic landscape and building a bright future for generations to come.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Pratiksha Kautarya: Before starting it is very important to do a deep analysis to understand the market or sector you plan to enter, assess its potential, and identify any existing competitors in the market or sector you are entering in.
Validate your idea as it helps you determine its viability, identify potential challenges or areas for improvement, and ensure that it aligns with market demand. Apart from these keep a check on the existing competitors and make strategies that can counterpart competitors in order to evolve as a successful business. Understanding their strengths, weaknesses, and strategies can provide valuable insights for developing your own competitive advantage.