• Great Companies

Pinaki Gupta, Founder at Pisarto Online Art Gallery Pvt Ltd


Great Companies: How did you get your idea or concept for the business?

Pinaki Gupta: The germ of the idea for coming up with an online art gallery goes almost a decade back. Two events/experiences had a huge impact on shaping the way Pisarto has been conceptualized. Firstly, buying my first piece of art – There was a painting I liked and to acquire it had to break the bank. In fact I had to wait for a couple of years to buy it. Secondly, the experience of visiting art galleries – This was such an overwhelming experience and gave an impression of being too elitist.

The experiences made me realize that there were many buyers like me who were either first-time buyers or avid art lovers but did not find either the price point attractive or the buying experience very comforting. Pisarto set out to address these two issues for art lovers with a larger goal of democratizing art.


Great Companies: What are the various Services provided by Pisarto Online Art Gallery Pvt. Ltd

Pinaki Gupta: Pisarto aims to set up a digital ecosystem to connect artists and art lovers from around the world. Through its platform it offers a great opportunity for artists to showcase their work and reach out to a wider audience and not be restricted to their local markets or cities. Aligned to that Pisarto has taken the digital-first approach.

Pisarto aims to fulfil three broad objectives:

  • Bring Global Art to the doorstep of art lovers making it accessible;

  • Encourage & Nurture established and emerging talent;

  • Simplify the Art buying process.

Currently, we have Handmade Paintings and Sculptures in our portfolio which we are looking to expand further in the months ahead. We have some very unique artists both in terms of themes and techniques. A lot of our customers are First Time Buyers and this is their first experience of buying art. We understand few of them need some amount of advisory services to help them decide what will suit their taste and look good for their homes. We offer them guidance and suggestions to assist them through their buying lifecyle.


Great Companies: What makes Pisarto Online Art Gallery Pvt. Ltd different from hundreds of other online art galleries ?

Pinaki Gupta: We do recognize that this market is quite cluttered and also significantly unorganized. That we look as an opportunity for ourselves. We have consciously worked towards having quality artworks on our website that are authentic and original as well as give customers a differentiated buying experience.

Some of what we have done makes us unique, like:

  1. Curating Panel – We encourage artists who have a distinct style to list their works on our platform. The works are evaluated by a curating panel before we onboard them. There is a strict process of evaluation of artists and selection of their works that finally get listed on Pisarto.

  2. “Art on Your Wall” Experience – This feature available on our website allows one to see how the painting would look like on some canned home environments as well as allows one to upload an image of their home and experience how the painting will look like in their actual home. One can move the painting to change its location on the wall as well as resize it to get a better feel.

  3. Women Artists - One segment that we are very proud to promote and find quite untapped & encouraged is Women Artists. We consciously promote and encourage them. We have a separate segment on our website for them so that their works gets an opportunity to stand out.

  4. Direct Sourcing – We deal directly with artists and avoid working with curators or agents.

  5. Quality Check - For every artwork that’s sold on Pisarto, the artist ships it first to our warehouse in Mumbai. We do physical verification of the art from a quality perspective before we ship it to the customer.

We believe in providing great quality products and services to our customers. Customer experience is our central focus.