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  • Writer's pictureGreat Companies

Nupur Singh, Cofounder and Director at The GearBox Media

Great Companies: How did you get your idea or concept for the business?

Nupur Singh: It is said a lot can happen over a few cups of coffee. And GearBox Media is a live example of that. Two young professionals from the Public Relations sector, who had seen it all and gathered enough PR success recipes, decided to establish a one-stop place for modern day Public Relation needs. And over the last few years, The GearBox Media has worked with some of the leading brands and personalities. The company has been cofounded and run jointly by Nupur Singh and Akash Kumar.

Today, The GearBox Media has clients across every sector. While we have strived for new opportunities, we have always gathered strength from our past successes. From handling marquee events to tackling the brand promotion and reputation management needs of our clients, we have done it all! Our strong relations with the media houses (both print and digital ones) have obviously eased our work.

Great Companies: What are the various services provided by The GearBox Media

Nupur Singh: Public Relations and brand building practices are changing every year. There is no point in sticking to the age-old methodologies any more. At The GearBox Media we try to mingle the new with the old. And we have a proven process for that as well. Our service umbrella covers all the things your brand requires to grow.

Here are some of the services:

a) Brand Building: Whatever be your goals we can fulfill them!

b) Media Planning & Buying: We plan and place your news in the prominent media channels.

c) Events Promotions: Create a buzz and draw good reception for the events.

d) Content Writing & Distribution: Create brand oriented content and distribute them through right channels.

e) Industry or Competition Mapping: Help you understand the scopes in the industry.

f) Profiling, Speakership, Participation in industry best events

Great Companies: What makes The GearBox Media different from hundreds of other similar service providers?

Nupur Singh: The GearBox Media has been gradually gaining the recognition in the PR and media community. And getting to understand what worked the best for the company is interesting to know.

A lot of this recognition can be attributed to our praiseworthy work that we delivered for our clients (most of which are technology startups). In fact, we have been delivering such good results to our clients that we get more than half of our new businesses through word of mouth publicity/references from our existing clients.

Another very important aspect is that though we are a very small team but we never let that come in the path of our growth. We have always put extra efforts and investment in expanding our service offerings, be it digital PR, influencer marketing, media buying, etc. Our service portfolio is only getting bigger with time.

Apart from just public relations, The GearBox Media has also aced the service of media buying by offering the most competitive rates for various publications.

Extra strain on the brain, extra hours of work, researching new techniques and working our socks off really pays dividends when we here words of appreciation from our clients. For us there is no better feeling than to make you happy with our services. Client testimonials are really motivating, and we have some to share with you too –

a) Colorpur - We developed a great partnership with The Gearbox Media and their dedication to our brand is evident in all the coverage we have received. This is the third company for which we have taken their services. We appreciate their attention to detail and creative approach towards work.

b) MyShubhLife - They say, "If you don't tell your story, someone else will." That's what Nupur and Akash at Gearbox have been helping us with - getting our story out there. I'm bowled over by their sincerity and ability to quickly adapt to our changing business needs. Working with them has been as smooth as having an internal PR team. This makes them one of a kind PR agency. Glad to have found them

Great Companies: What are the struggles and challenges you face?

Nupur Singh: The compliment that we get most often is about our agility and being able to quickly adapt to the changing business needs of our clients. We have been available for our clients round the clock and even on weekends. Its not something that is very praiseworthy because it takes a toll on your work-life balance. But being a small agency, we have always kept our clients a priority and delivered as much as we could.

When working with a small team, resource planning and allocation can be tedious. But what's different in it, right? Every small PR agency has such things to say, you must be assuming. Every growing PR agency thinks of getting more business and expanding its team accordingly and becoming a bigger 'family' with every passing year. Though we have a good amount of business coming in, we never went out with a dream of getting out there with a big fancy office and a huge team. Having worked in PR companies before, we were well aware of the unreliability that a new employee comes in with. For the beginners in PR, swift changes in the companies for better remuneration is now an expected move. We started off accordingly. From our prior experience we had a lot of media contacts in India across sectors that we were leveraging, and as we grew rather than hiring new employees, we empanelled various seasoned associated across India. With these associates, we were not only relaxed in terms of stability but also results. What was a cherry on the cake was the low-cost solutions that we had at hand? While some associates worked only for specific projects, some worked as an extended team for retainer clients.

One thing that we have always focussed on is that we sign a proper legal agreement with whichever associate that we work with so that there is no issue later.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The GearBox Media?

Nupur Singh: The GearBox Media is your one-stop destination for brand awareness, reputation management and public relations. Indian business market is more competitive and ripe than it ever was. But a brand needs to stay highlighted to find a place in the hearts of the Indian consumers. We help you build that brand awareness and boost your brand’s reputation through our proven methodologies.

In our short journey so far, we have an envious clientele. Clients from different business sectors have attained success by trusting us. We are really proud of the fact that most of our clients have forged a long-term relationship with us. And that shows the success of our service methodologies.

The company is leaving no stone unturned in being a one-stop shop for their existing clients (be it for traditional PR, digital PR, media buying, etc.) and also a perfect pick for the potential clients by offering insights based PR planning and proven results.

We are aiming to be recognized for our work and share some limelight along with the bigger agencies that are currently ruling the sector. Recognitions that we have received so far, includes –

a) 'Nupur Singh' listed by Women Entrepreneur Magazine for 'Top 10 Best Women Leaders in PR Agency 2021'

b) ‘Nupur Singh and Akash Kumar’ featured among "The Most Influential Business Leaders-2022" by Insights Success Magazine

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Nupur Singh: Entrepreneurship is catching up in India like never before. This entire decade will be about successful entrepreneurial journeys. It is overwhelming to see the leap of faith and courage that the youngsters of today are taking. It is commendable. The only key to success is to be persistent and consistent; both are interdependent.



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