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Nakiya Haideri - Chief Visionary of Timelights

Great Companies: Please tell me something about the business and how did you come up with such an idea?

Nakiya Haideri: I have a background of retail and exhibition design; my co-founder of films. However, the common thread between us was the passion of storytelling. This, along with personal interests in reading, theater, advertising, and performing arts led to the establishment of Timelights, run single-handedly by me today.

Our one point agenda as a company is to bring out the uniqueness in the stories of individuals and companies, and share them with the world at the right time, in the right light.

Great Companies: What are the various services and products provided by your company?

Nakiya Haideri: Graphic design, Creative writing and Film Making

Great Companies: Why should one choose you over others in this field?

Nakiya Haideri: Because

1. Our creative backgrounds allow us to develop innovative content for a client representing their own voice and style

2. We get personally involved in every project and have been called the "keeper of dreams" by a client before

3. We are our biggest critiques and together with our clients, will only submit work once we are both pleased. Work goes on until we are proud of, and they are satisfied with it.

Great Companies: What are the struggles and challenges you face?

Nakiya Haideri: The biggest threat is the existence of sites which deliver mass-produced content at cheap rates to clients who don't understand the value of good content.

Some of the other challenges include:

  1. Paid promotions - sometimes people with not good content still get their job done only because they have the budget to put into paid promotions, which puts those with genuinely great content slightly on a backfoot

  2. Measuring ROI is sometimes difficult in terms of content for both the client and the writer

  3. Companies are too afraid to take the less-traveled road and prefer to stick to references of other content already created in their own field. It is a major turn off for us to have a company walk up to us and say we want exactly this but in different words. Anyone who knows the language can do that! There is little or no room for creative expression. (But sometimes you got to do what you go to, to pay the bills)

Great Companies: What do you think are the few main things which are most important for a successful business?

Nakiya Haideri:

1. A leader with a vision, mission, and plan

2. Investment in the right kind of team

3. A set of standardized operating procedures to enhance productivity

4. The willingness to learn

5. The knack of adapting (now more than ever)

To know more about us and the work we do, please visit the website



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