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  • Writer's pictureGreat Companies

Laura Meredith: Winner of the 2024 Great Companies International Women Entrepreneur Award


Name: Laura Meredith

Business Name: Ryedaura

Location: Aberdeen, UK

Establishment (Year):  2021 

Category: Legal & Accounting

Profession/ Specialty: Bookkeeping & Executive Assistants

Social Media: Linkedin


Company Detail:

Ryedaura offers support for business owners seeking respite from the demands of day-to-day operations and all of their bookkeeping needs. Established during the lockdown, Ryedaura recognized a distinct need in the market for virtual executive assistants and bookkeepers. Drawing upon extensive industry experience, Ryedaura specializes in delivering professional administrative, organizational, and bookkeeping services. Their mission is to liberate clients from administrative burdens, allowing them to channel their energy into steering their businesses towards success.


Their comprehensive suite of services covers an array of tasks, including bookkeeping, CRM streamlining, and training of financial systems such as Xero. They tailor their offerings to meet the diverse requirements of clients across various sectors, creating an environment where innovation and efficiency thrive. At Ryedaura, they pride themselves on delivering a personable and proactive service. Each client benefits from a dedicated point of contact, ensuring a seamless and valued experience. They go beyond the conventional role of a service provider, actively engaging with clients to understand their unique ethos and business goals.


Testimonials stand as a testament to their unwavering commitment to excellence. They strive to be one step ahead, offering creative and flexible solutions to help clients achieve their objectives. Ryedaura remains agile and adaptive, ensuring that they not only meet but exceed the expectations of their clients in an ever-evolving business landscape.


As a result of their dedication to customer satisfaction, Ryedaura has become synonymous with efficiency, innovation, and personalized support. They are proud to have played an integral role in the success stories of their clients, contributing to their growth, and allowing them to focus on what they do best. Their commitment to delivering an exceptional service has earned them recognition and trust in the industry, making Ryedaura a reliable partner for businesses seeking administrative and bookkeeping solutions tailored to their unique needs.


Unique Selling Proposition or Competitive Advantage:

Ryedaura stands out with its innovative approach to virtual executive assistance and bookkeeping. What sets them apart is their commitment to tailoring services that transcend the conventional boundaries of administrative and bookkeeping support. Unlike traditional service providers, they don't just offer a transactional relationship - they become a seamless extension of their clients' teams, working proactively to understand their ethos and goals and keep their businesses running smoothly and efficiently.


One key factor that attracts clients to Ryedaura is their adaptability. They recognize the need to evolve and stay ahead of the curve. Their team's flexibility in responding to dynamic client needs ensures that they not only meet expectations but exceed them. The ability to provide a comprehensive suite of services positions them as a one-stop solution for businesses seeking multifaceted support.


At the heart of their USP is their dedication to personalization. Every client engagement starts with an in-depth consultation, allowing them to understand their unique challenges and aspirations. This personalized approach ensures that their clients receive bespoke solutions aligned with their specific requirements. The personable nature of their service creates trust and builds enduring relationships.


Clients choose Ryedaura over other options in the market because of their track record of going above and beyond in delivering efficient, innovative, and consistent support. As a result, they become partners in their clients' success stories, contributing significantly to their growth, efficiency, and peace of mind.


Challenges Faced During the Journey

Establishing Ryedaura during the COVID-19 pandemic presented them with a unique set of challenges. The uncertainties and disruptions caused by the pandemic compelled them to navigate the intricate landscape of building a business under unprecedented circumstances. Juggling the responsibilities of building a business while home-schooling their child demanded exceptional time management and resilience, as the lines between personal and professional life blurred.


One significant obstacle they encountered was the preconceived notion that as executive assistants, they were limited in their understanding of running a business and lacked financial expertise. Overcoming this prejudice required them to assertively showcase their capabilities, demonstrating not only their proficiency in administrative tasks but also their aptitude for strategic business management and bookkeeping. They aimed to reshape the narrative, portraying Ryedaura not merely as executive assistants but as a professional, personable business with a comprehensive understanding of various aspects, including finances.


The journey was not without its challenges, but each obstacle strengthened their resolve and fueled their determination. They navigated through uncertainties, disproved misconceptions, and emerged as a resilient and versatile business. The struggles they faced when starting Ryedaura solidified their commitment to providing high-quality services, and they take pride in being more than just executive assistants – they are a dynamic business, personable in their approach, and adept in overcoming challenges to deliver exceptional results.


Advice for Women Entrepreneurs:

To young women aspiring to be entrepreneurs or those already on their entrepreneurial journey, Laura Meredith would offer this advice:


Don't give up - Entrepreneurship, like anything else, is filled with challenges and uncertainties. There will be obstacles, setbacks, and moments of doubt. However, resilience and perseverance are key. Don't let setbacks define your journey. Keep pushing forward, learn from every experience, and use challenges as opportunities for growth.


Your abilities and potential as an entrepreneur are not determined by your gender. Break through any preconceived notions or stereotypes that may exist. You are just as capable, if not more, to lead and succeed. Embrace your skills, knowledge, and unique perspective as valuable assets in the business world.


Women possess unique qualities that make them strong leaders - empathy, collaboration, and effective communication, to name a few. Embrace these strengths and let them guide your leadership style. Being a leader is about authenticity, and you have the power to shape your own leadership narrative.


Define success on your own terms. Don't conform to societal expectations or traditional definitions of success. Your entrepreneurial journey is personal, and success should align with your values, goals, and vision. Celebrate your achievements, no matter how big or small, and appreciate the progress you make.


Seek mentorship, build a supportive network, and surround yourself with individuals who believe in your capabilities. By staying resilient, challenging stereotypes, embracing your strengths, and defining success on your own terms, you can carve a fulfilling and impactful path in the entrepreneurial world.




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