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  • Great Companies

Laura M Bonner: Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Laura M Bonner

Business Name: The Muff Liquor Company

Location: Donegal, Ireland , Ireland

Establishment (Year): 2018

Category: Manufacturing

Profession/ Specialty: Manufacturing Alcohol

Social Media: Linkedin

Company Detail:

The Muff Liquor Company, named after the village Muff in Co Donegal, Ireland, specializes in producing premium potato-based Irish spirits. Their product line includes Muff Gin, Muff Vodka, and Muff Whiskey, which are distributed globally.

Unique Selling Proposition:

Muff Liquor Company's Muff Gin and Muff Vodka are distinct in that they are potato-based spirits, distilled six times. They cater to various dietary needs being gluten-free, coeliac friendly, and vegan. The botanicals used in the gin are natural, adding to their uniqueness. In late 2022, the company gained significant investment, with celebrities like Russell Crowe, Ed Sheeran, Ronan Keating, and Jimmy Carr acquiring a 35% stake in the company.

Challenges Faced During the Journey:

The Muff Liquor Company faced significant challenges during the Covid-19 pandemic, a common issue for many businesses at the time. However, they adapted to the changing environment by introducing home delivery cocktail boxes, which helped sustain the business. Another notable challenge they overcame was securing funding from high-profile celebrities, which was a significant achievement during a difficult period.

Advice for Women Entrepreneurs:

For women entrepreneurs, the journey is often filled with challenges, but perseverance is key. The acronym FAIL, meaning 'first attempt in learning,' highlights the importance of viewing setbacks as learning opportunities. It's crucial to never give up, remember one's worth, and maintain passion even on difficult days. Gratitude, even during challenging times, can be a powerful motivator and source of strength.



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