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Kunal Rajeshbhai Pitala- Founder of Keen Pencil Industries

Great Companies: Please tell me something about the business and how did you come up with such an idea?

Kunal Rajeshbhai Pitala: Statistics says that approximately 4.00 Lacs trees of 60 feet height each are being cut in order to make wooden pencils only in India. This is great matter of concern and volume needs to be brought down for saving our Mother Nature.

We are into manufacturing of pencils made from recycled newspapers, recycled papers and also into pens made from recycled kraft paper since 2017 having equal stength, easy to sharp with normal sharpner, fineness in writing and most importantly safe for children because our pencils are EN-71 (part 3) certified with 2B Darkness.

Way back in 2017, i was planning to set up something, a new venture but was not clear enough of the directions to go. During this stage our Honourable PM Shri Narendra Modi had started Go-Green Initiative to save our mother nature avoiding use of plastics and other items. This Go-Green initiative motivated me to do something for environment and from this i decided to jump in this Eco-Friendly manufacturing business.

Great Companies: What are the various services and products provided by your company?

Kunal Rajeshbhai Pitala: Our basic products are "Recycled Pencils" made from Newspapers & Paper and apart from this we have other different products which are self developed.

1. Seed Newspaper Pencils (pencils that grow in plant by keeping it in pot).

2. Newspaper crayon Pencils (10 vibrant colours).

3. Customized Newspaper / paper pencils (customized with name of clients / corporate).

4. Plantable Books (Books that grow in a plant).

5. Kraft Paper Paper Pen.

7. Seed Kraft Paper Pen (pens that grow in plant by keeping it in pot).

8. Seed Balls (Balls that grow in a plant).

Great Companies: Why should one choose you over others in this field?

Kunal Rajeshbhai Pitala: Approximately a 20-feet Pine tree needs to be cut down to make 2500 pencils and there are over 15 billion pencils produced worldwide every year so you think how much trees we cut down every year.

Through adopting Recycled Paper Pencils and Seed Recycle Paper Pencils every one of us can contribute for environment. As you know for manufacturing for 15 billion pencils per year we need for about 60,000 trees. If we adopt recycled paper pencils then we save these all trees and make our mother earth greener.

These Recycled/Upcycled Paper/Newspaper Pencils are 100% wood or polymer free and we used high quality waste paper. The waste paper which used for manufacturing for these Recycle Paper Pencils is properly cleaned and makes human friendly.

Why should you opt for recycled paper pencils over wooden pencils?


High strength

Elegant design

Long lasting

Smooth writing

Sharpens easily

100% eco-friendly

By making a small change in your daily life by using wooden free Keen's Paper Pencils we can put a large environmental effect over time.

Keen Pencil Industries has wide range of eco-friendly recycled paper pencils which are available in various sizes and designs. We also are offering further customization according to the client’s specific requirements because our 80% clients are using the pencils for Corporate Gifting or Promotional Gifting to promote their Eco Friendly image.

Our pencils and Our products are

For the nature,

By the nature and

Of the nature.

Great Companies: What are the struggles and challenges you face?

Kunal Rajeshbhai Pitala: Usually people have a tendency to buy things which are much in demand and which we are using it since our childhood and in case of pencil also it's the same thing.

People are yet not properly educated / aware of this product.

Buyers need to understand the stage in which we are right now amid this global warming and try to opt for products which are eco-friendly and thus helping mother nature.

Great Companies: What do you think are the few main things which are most important for a successful business?

Kunal Rajeshbhai Pitala:

- Believe

- Trust

- Hard Work,

- Focus.

- Vision 

- Hard working

- Dedication 

- Empowerment to team. 

- Keeping faith on ourself n others.

- Be loyal to your customer.



Sarina Sequeira
Sarina Sequeira
May 24, 2020

Congratulations Kunal..It is a great interview.. i was a fan of your product the time i learnt of it... good going.. all the best👍🏻


CA Gourang Shah
CA Gourang Shah
May 17, 2020

Very happy to read this article Kunal. Never thought what you did was a great initiative in itself. Best of luck buddy. This is truly an inspirational article to read.


HIremath RS
HIremath RS
May 16, 2020

Mr.Kunal is a revolutionary entrepreneur, his products are praise worthy and help conserve our fragile ecology, I am sure he will be great work in the near future, His life story and products are very inspiring we wish him all the best.


Lion Ketan Patel Mjf
Lion Ketan Patel Mjf
May 15, 2020

Dear Kunal,

Very happy to know about the eco friendly innovative products of KEENS.

Great initiative to protect the environment and save nature concept... Pure Swadeshi product too.

Please let me know if I would be helpful to you in any ways.


Sai Engineering Works
Sai Engineering Works
May 15, 2020

I am very curious to see seed pancil and pan. It's very innovative product and really a big problem solver and also good for "आत्मनिर्भरभारत".

If marketing is done properly surely it will be big hit.

All the very best and thanks for such environment friendly , problem solver innovative products.🙏🏻👍

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