Great Companies:How did you get your idea or concept for the business?
Komal Goyal: During our varied experiences, i.e the founders, me and my partners, while working with different industries realised that there is a huge gap between businesses and designers. Entrepreneurs lack access to quality designers and freelancers find it difficult to secure projects. There was also an element of being unreliable and the trust factor was missing in these arrangements. This is where we have tried to build this platform where both parties can communicate, interact and work in a successful collaboration which results in credible achievement and is a win-win for both factions.
Great Companies: What are the various Services provided by Morff
Komal Goyal: Morff provides services across domains of Digital, Product and Spatial Design. We have freelancers with expertise in Graphics, Branding, Packaging, Marketing, UX/UI, Web design as well as Commercial Retail design.
Great Companies: What makes Morff different from hundreds of other similar service providers?
Komal Goyal: Morff is truly built for Indian SMB’s. As we have worked across various sectors and have gained first hand knowledge of the design industry we understand the psyche of Indian businesses and their need for assistance and hand holding across the project duration.
Morff has this unique process wherein it makes the entire procedure effortless, starting from project detail collection, pairing expert freelancers to the project, setting up assisted meetings, taking care of contracts and invoices, providing a project buddy till its completion. It is definitely the right fit for Indian businesses where there is someone helping them in real time get through the entire process.
Great Companies: What are the struggles and challenges you face?
Komal Goyal: Design is still in its nascent state in India and this reflects in the Indian economy. It gets challenging for entrepreneurs to understand the impact of design on their business. Usually they are clueless about their design needs and how to get this across to the designer. Freelancers faculty in also have difficulty communicating about their ideas and the project design process. Lack of exposure and awareness of design needs is a major challenge. Communication and educating about the design process is also a challenge which we have managed to overcome with our assisted project management.
Great Companies: How do you plan to grow in the future? What do 5 years down the line look like for Morff?
Komal Goyal: We intend to be 120k freelancer strong and to capture 1% of the design market in India which would be around $1.3 billion. By becoming a strong backbone of the Indian economy by helping homegrown brands have the power of design and being at par with global competitors with a refined customer experience and brand persona.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Komal Goyal: The first step is always difficult. Believe in your idea, don’t get scared and just get started. The right execution is crucial. Research your idea, talk to experts and go for it.