Joanna Deepika, Founder at Wired Expressions
Great Companies: How did you get your idea or concept for the business?
Joanna Deepika: Looking back, For as long as I can remember I have always been a curious cat, exploring and wanted to establish something for myself.
Growing up in a family that was always looking for an excuse to celebrate was a blast- Trust me, Reasons like “because we’re family” or “the moon is shining brightly”, "the sun went down and clouds came out", were always enough to bring the party out.
There comes my justification to starting an event styling firm. I am now working towards finding excuses to bring people together and bring back the energy, excitement and happiness that has always been a part of these celebrations.
After several fail attempts of trying out different elements, I realized that my weird combination of interests and talent was a strength, not a liability. And so, although I suck at drawing, I decided to tread the creative path of life. 10 years ago, I was just getting out of school and decided I wanted to start something of my own.
Great Companies: What are the various Services provided by Wired Expressions
Joanna Deepika: I style all kind of social events- Weddings, Birthdays, milestones, baby showers, anniversaries- literally anything to make the spaces look warm and pretty. I am a total sucker for decor! As a planner, designer and stylist I take accountability of all elements that is a part of an event. I have great baker, photography, cinematography, artists, production and caterer friends who always have my back and help throw a brilliant show.
Great Companies: What makes Wired Expressions different from hundreds of other similar service providers?
Clients are family- It's simply how I treat them and how I get treated. The rapport I create at our very first meet, the crisp communication and warm exchange of smiles is what has always got us at the top. We are always in touch with our ex-clients near and far.
Great Companies: What are the struggles and challenges you face?
Joanna Deepika: I can go on and on but I embrace every challenge, because there is always sooo much to take back home. Late nights after a wrap up, travelling alone during late hours, trying to manage local language so that you don't get scammed at the wholesalers, bad paying clients, weather playing spoil sport, vendor unavailability and market prices are some of the many many challenges we experience quite often.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Wired Expressions?
Joanna Deepika: We are looking to expand and deliver our services in different cities and move onto an international stage as well.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Joanna Deepika: The only “yes” you need to follow your dreams, is yours. If you don’t, you’ll regret it later in life, and if you’re delaying it, you’ll question yourself as to why you didn’t do it sooner. Not following your dreams makes you feel unaccomplished. Eventually, this will stop you from dreaming altogether. Walter Bagehot said “the greatest pleasure in life is doing what people say you cannot do.” People who follow their dreams are doers. Following your dreams might take unexpected turns, but those are the interesting and memorable challenges of living the dream.