Great Companies : How did you get your idea or concept for the business?
Jignesh Gohel: My career in the digital marketing industry started in 2006 and it had been the most important coincidence of my life. Being a computer engineer with a first-class degree from Sardar Patel University, I also dreamed of a lucrative job as a software developer. During my first campus interview, I got placement in one UK-based online pharmacy as a trainee, and that I accepted this offer wholeheartedly just to start my professional career. This was the turning point for my professional career from wherever I learned regarding digital marketing.
In 2013, I left my full-time job to start my very own Startup called OLBUZ; an IT agency specialized in digital marketing, mobile application & web development services. OLBUZ is now one of the leading digital marketing agency and a Google Ads partner for the last 6 years and managing medium to large enterprise accounts. I love working in the digital marketing industry which has grown tons in the last few years. It encourages me to stay learning and experimenting with advanced marketing techniques and this is often the foremost thrilling part of this industry.
Great Companies : What are the various services provided by OLBUZ Private Limited
Jignesh Gohel: As one of the best brand and service providers in the digital marketing world, we offer almost every kind of innovative service under the sun and provide exceptional solutions to end-users and organizations.
Being in this industry for more than a decade we firmly believe that if you have the idea for doing business then we have thousands of innovative resources to spread the reach of your businesses.
“We are very good at eCommerce Marketing and this is our key service but we are also offering various supportive solutions mentioned below:
Here is the list of some of the services that we deliver.
• Search Engine Optimization
• Facebook Ads Management
• Google Ads Management
• Content Marketing Services
• Conversion Optimization Services
• Website Development Services
• Mobile App Development (iOS and Android)
Great Companies : What makes OLBUZ Private Limited different from hundreds of other Digital Marketing and App Development firms?
I personally believe that the key asset any agency has is its people and work culture. Skills can be both built and bought, but what is very difficult to change after a particular scale is the culture of the organization which I believe is what makes us different from other agency.
Secondly I have seen that almost every good agency sometimes compromise when it comes to work and often do false promises but we believe in making relations and not doing business which is another factor that sets us apart from others.
Thirdly, many agencies do not invest in acquiring latest tools & technologies to upgrade their working efficiency, but we have constantly upgraded all our technology and other soft wares to provide world-class services.
I think the above three combinations are very much required to achieve long-term objectives of any business and this is what we possess and try to maintain since our foundation.
Great Companies : What are the struggles and challenges you face?
Jignesh Gohel: Marketing is a huge industry, but full of challenges. Since we are in this industry with more than a decade of experience we have also gone through the same pain like
Making the Most of a Smaller Budget: One of the biggest concern for any digital marketing agency for doing businesses is how to stand out against bigger competitors without a commensurate digital marketing budget.
When it comes to organic search marketing, there is no secret formula for rank your website in Google neither there is anyone that will tell you how long it takes to get to the first pages. It is always challenging to explain this fact to client but we are very transparent and always explain the challenges with our clients. Therefore, we believe Patience is one the most important characteristics that you need to focus if you want to succeed. And Keep updating your website with good quality original content.
Great Companies : How do you plan to grow in the future? What does 5 years down the line look like for OLBUZ Private Limited?
Jignesh Gohel: Digital marketing is one of the fastest growing area for doing online business, and it will continue to dominate the world market in the coming years, hence ‘A few of the goals I’ve set for myself over the next few years, I am positive, determined towards achieving it. I want to see OLBUZ as one of the leading global player in digital marketing by implementing all the latest automation technologies in our process. Further, we look towards proper utilization of AI and ML which will help us to improve the quality and efficiency of our digital marketing process in order to become the trendsetter in this industry.
Great Companies : If you had one piece of advice to someone just starting out
Jignesh Gohel: Command on communication is the key to achieve success in this world of digital marketing. If you want to be successful then. Never run behind rankings but focus on generating relevant traffic to your website and you'll see the difference in your success. Additionally you should be able to connect with your target audiences by spreading right information at right time.