Name: Jess Silver
Business Name: Argento Ventures
Location: Manchester, United Kingdom
Establishment (Year): 2021
Category/ Industry: Advertising & Marketing
Profession/ Specialty: Marketing
Website: www.argentoventures.co.uk
Social Media: Linkedin
Company details:
Argento Ventures is an Affiliate & Partnership Marketing agency that provides services and allows brands to tap into networks packed full of potential customers in the fashion, fitness, health, and e-commerce sectors. The focus of the agency is to build independent revenue growth each month from the partnership channel. With several years of experience, Jess decided to launch an agency to help brands tap this missed opportunity, which grew after 6 months into an agency of 4.
Unique selling proposition/ competitive advantage:
Argento is a female agency empowering women in a male-dominated industry. Thinking outside the box, focusing solely on partnership growth rather than traditional affiliates, finding opportunities that will create awareness and generate revenue growth for each brand, offering in-house service extension, and hitting the overall KPI goals makes the agency highly competitive.
Challenges faced during the journey:
Jess refers to starting from scratch, setting out on her own, and building new clients and teams are the key challenges faced. But she mentions that competing against the existing bigger agencies who have more resources and budget to offer the brands was the biggest challenge she faced.
Advice for women entrepreneurs:
Jess adjures every women entrepreneur out there to take the leap, and trust their gut feeling. Even though it seems to be scary to start a new venture, Jess says that the outcome is worth it. She also shared a few steps to follow to kick-start start a 5-year plan. They are setting the plan with actions, believing in achieving the goal, and sticking to the plan. The process will guide you, and pave way for the growth of your business says Jess. In the end she quoted, “Things will change, so don’t be alarmed but trust the process. You have got this”!
