Name: Isha Poddar
Business Name: Colours and Patterns
Location: Guwahati, India
Establishment (Year): 2017
Category/ Industry: Advertising & Marketing
Profession/Specialty: Graphic Design and Social Media Marketing
Social Media: Instagram
Colours and Patterns commenced as a graphic designing firm for print and digital industry having a demand in Guwahati, the biggest city of Northeast India. The company offers social media marketing services too. The brand is now catering to different cities around the country and in the abroad cities like Singapore, Malaysia, Canada and Nepal. The company was initiated by Isha Poddar who is a B.Sc. in Multimedia Graduate from St. Xavier’s College.
Unique Selling Proposition/Competitive Advantage:
The company is a team having 10 young professionals who aim to deliver the best results with a creative approach in due time which is not fulfilled by other agencies.
Challenges Faced During The Journey:
Colours and Patterns started from a bootstrap company and now it has grown to be a solo female proprietorship. There have been circumstances wherein she didn’t know about the market rate in the city, also the customers didn’t place any value in designing social media marketing overheads. Gradually, the times have changed and so has the demand, the company has now raised the bar and has set its own standard without any compromise.
Advice for Women Entrepreneurs:
One should always believe in herself/himself and do the right thing with dedication and success is sure to follow.