• Great Companies

Hitesh Sharma, Founder at SG Auto Assist


Great Companies: How did you get your idea or concept for the business?

Hitesh Sharma: Years ago I was a part of a Global Roadside Assistance Leader (Allianz Worldwide Partners). There I realised few white spaces (used cars etc.) wherein customers actually require these sort of breakdown assistance services and there was no one who can provide Pan India Support to this segment. Also there are few other pain points which I found and then I thought to start this company.


Great Companies: What are the various Services provided by SG Auto Assist

Hitesh Sharma: We at SG Auto Assist provide Emergency Roadside Assistance Services across India to Passenger Cars, 2 Wheeler's, Electric Vehicles and even Commercial Vehicles (Trucks & Buses). We provide Tyre Replacement, Battery Jump-start, Fuel Delivery, and Accidental, Mechanical and Electrical Breakdown Towing to nearest garage or workshop.


Great Companies: What makes SG Auto Assist different from hundreds of other roadside assistance service providers?

Hitesh Sharma:

*Prompt Response
*Skilled and Trained Manpower
*Largest and most Densed Service Fleet Across India
*Transparent and Standard Pricing

Above are few diffentiators which makes unique in industry.




Great Companies: What are the struggles and challenges you face?

Hitesh Sharma: As we are a bootstrapped company, finances was the main concern for us in initial days. Then handling India's largest network of service providers was not easy. But we always kept our focus towards service delivery so customer's appreciations was a reward for us after facing any hurdles.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for SG Auto Assist?

Hitesh Sharma: Within 5 years from now we want to become Asia's fastest growing Roadside Assistance company along with offering of Auto Ecosystem that will solve each and every need of a customer who need anything related to automotives like Motor Insurance, Service, Spares, Motor Finance etc.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Hitesh Sharma: The advice is to keep your focus on sustainability. Slow but steady is the mantra to make any business grow. Learning from other's and own mistakes and try to avoid them in future is necessary for longer vision towards success.