Name: Hemarani Aushat
Business Name: Argus CMPO (& ARD Digital Media LLP)
Location: Mumbai, India
Establishment (Year): 2012
Category/ Industry: Advertising & Marketing
Profession/ Specialty: Brand and marketing, Consultancy
Social Media: LinkedIn
Services offered by Argus CMPO includes; entrance into the India market (for Beauty Brands), consultation from Idea to Consumer (for Beauty Brands), internet marketing, E-commerce administration.
Unique Selling Proposition or Competitive Advantage:
Having been in the business for more than three decades and keeping up with modern marketing trends. Other USP’s include; experience, knowledge, subject-matter authority, and trust.
Challenges Faced During the Journey:
She describes herself as an accidental entrepreneur who quit a comfortable corporate job to pursue personal goals over career aspirations. Furthermore, the two worlds are totally dissimilar. The two key components of a successful enterprise, managing finances and bringing in the proper personnel, were both areas where she utterly failed. Yet she did make course modifications after learning the hard way.
Advice for Women Entrepreneurs:
Entrepreneurship on your own is not enjoyable. Make an effort to secure the correct people's backing at the appropriate cost. The rewards of hard labor are constant and cannot be substituted.