Great Companies: Please tell me something about the business and how did you come up with such an idea?
Gurpreet Singh & Supreet Bhalla: I was just an ordinary married woman. I used to work 24*7 because I was a home maker with no weekly offs and no salary (laughs). I always used to observe my husband working hard and often getting stressed. One fine day on our dinner table my husband laughed and said “Why can’t we have some easy solutions to fight stress in our day to day life?” That was the turning point when we actually conceived the idea of The Catmint. We asked ourselves, what if a face wash is made that not only makes you beautiful but also improves your emotional well-being. I mean what’s easier than washing you face?
Initially, the idea took a lot of time to start off as it was difficult to arrange finances and an enthusiastic team which was like minded and would believe in this idea. Post that it was a year’s hard work that led us into developing 3 products that incorporated our idea of “Beauty with Emotional Wellness”.
This is how “The Catmint” was born.
Great Companies: What are the various services and products provided by your company?
Gurpreet Singh & Supreet Bhalla: Presently, we are offering 3 products-
· Dead Sea Conditioning Shampoo.
· Snowflakes Body Lotion.
· Dragon fruit Face Wash.
Our products are available on our stand-alone website and also on Amazon.
Great Companies: Why should one choose you over others in this field?
Gurpreet Singh & Supreet Bhalla: We are India’s 1st Cosmetics brand that converge Beauty with Emotional Wellness. Being a 1st of its kind product range, we have ideally no competition. You might find a lot of cosmetics brands but our products are unique and innovative.
Great Companies: What are the struggles and challenges you face?
Gurpreet Singh & Supreet Bhalla: A business is full of challenges all day whether it be ours or anybody else’s with no exceptions. Same was the case and is the case with us. The biggest challenge we faced was how to convert the whole idea and concept of The Catmint into real life usable products. But they say, the biggest challenges turn into biggest success. If the challenge is not big enough, which means anybody can do it and you are no different. But after we faced our biggest challenge with courage, we found our biggest success – The catmint.
Great Companies: What do you think are the few main things which are most important for a successful business?
Gurpreet Singh & Supreet Bhalla: A successful business is no thumb rule. There are hundreds of factors involved in success or failure of any business which might or might not affect them. Let’s face this, I am not a business expert. But what we personally believe is that a founder should always work with ethics because our customers are not just customers, they are ones who trust us when the buy something from us. We should never break that trust. It’s the bond and connect between our customers and us that is for utmost importance to me. I try to provide best value proposition to my customers in terms of emotions and connections rather than sales figures, alluring discounts, profits etc.