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  • Writer's pictureGreat Companies

Girish Kumar N, MD at AiPlex Software Pvt Ltd

Great Companies: How did you get your idea or concept for the business?

Girish Kumar N: That’s an interesting story! Helping my Neighbour Gave us our Most Successful Business Idea. A neighbour had his YouTube channel deactivated because of a copyright violation. This got us thinking! We built an R&D team to understand the concept of copyright and copyright enforcement. We came out with a prototype online antipiracy product. This was a great hit with Bollywood and beyond. This took us on an unprecedented journey of becoming not only India’s First Online Antipiracy company but also a company with the highest market share.

Great Companies: What are the various services provided by AiPlex Software Pvt Ltd.

Girish Kumar N: AiPlex is headquartered in Bangalore with a sales and service office in Brussels, Belgium, AiPlex Software Pvt. Ltd. is an integrated IT & digital services company with 4 key offerings.

Online Antipiracy: We are India’s first online antipiracy company with an 85% market share of Bollywood and Regional film theatrical releases in the subcontinent. We protect and manage content of over 200+ content owners for more than 13+ years; helping them remove unlicensed / infringed content across all digital platforms: social media, search engines, mobile apps, marketplaces, fake websites, OTT platforms, and other emerging platforms.

Content Management & Distribution: AiPlex’s digital content management and distribution program provides robust content management strategies and assists content creators and brands build a sustainable and monetizable global audience. AiPlex is bestowed with the MCN status by YouTube, and we partner with major content platforms like Facebook, YouTube, Daily Motion, and some of the telco providers.

Online Reputation Management: Provide comprehensive ORM solutions backed by a team of credentialed, highly-trained ORM specialists, IPR professionals, social media experts, content writers, and SEO specialists.

Digital Marketing: A premier digital marketing company offering a bouquet of services including search engine optimization (SEO), pay-per-click (PPC), social media marketing, content marketing, website design and development, conversion rate optimization (CRO), and digital strategy.

Great Companies: What are the struggles and challenges you face?

Girish Kumar N: Struggles and challenges truly shaped us. While we put a lot of time and effort in developing the antipiracy product and were confident about it, it was a little ahead of its time. Smart phones were yet to arrive in the scene, there was low-internet penetration, and data packages were expensive.

Online piracy was not seen as a threat by mainstream film producers and distributors. They did not see and understand the threat that online piracy posed to their box-office collections as we saw it. Many producers slammed the doors on us. Educating producers and directors was a big challenge.

In a close-knit film business, getting that first opportunity was quite a task. After 3 years of struggle (only after 2010); a couple of producers and distributors understood the value we brought to the table, doors opened, the good word got spread and here we are with the highest market share in the online antipiracy domain.

This is a technology-intensive business where we have to constantly evolve and adapt to new advances in the industry.

Great Companies: What makes AiPlex Software Pvt. Ltd. different from hundreds of other digital services companies?

Girish Kumar N:

We are customer-centric and not competitor-centric. 80% of our employees belong to Gen Z, they are digital natives and understand this space rather well. They undergo intensive training in cutting-edge technologies such as machine learning and artificial intelligence. We are building numerous partnerships and collaborations to enhance the range of offerings.

Industry-first anywhere / anytime mobile app for real-time updates on antipiracy; both android and IOS. We offer an assortment of niche services, i.e., content protection (online antipiracy), reputation management, content management and distribution, and customized digital marketing solutions to some of the biggest production houses, EdTech, FinTech, Healthcare, Crypto companies, and celebrities.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for AiPlex Software Pvt Ltd?

Girish Kumar N: While we are the #1 antipiracy company in India and # 3 globally in terms of market share, we see ourselves as the global #1 antipiracy company. In the other domains that we have embarked on, i.e., reputation management, multi-channel networks, and customized digital marketing services, we see ourselves in the top 1 to 3 companies in India. We foresee our team growing from the existing 200+ members to 1000+ members over the next 5 years.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Girish Kumar N: Think long-term and stay the course come what may.

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