Girish Bendigiri, Co-Founder at Camp Automation
Great Companies: How did you get your idea or concept for the business?
Girish Bendigiri : I and my co-founder, Dr. Shiv Kumar - we have been working as professionals in marketing domain for 20+ years. We have worked on global multi-million campaigns in various companies. Hence, we also understand the gaps in this domain.
Over the past years, technologies have started proliferating the Marketing domain and there are enormous number of tools available. However, working on these various tools results in loss of productivity and silo operations. Also, we realised that there was no one technology that caters to multiple GTM routes - may it be - Inbound Marketing, Direct Sales or Partner Marketing. Hence, the idea of Camp Automation emerged from this understanding.
Great Companies: What are the various Services provided by Camp Automation
Girish Bendigiri : Camp Automation is a SAAS company, having AI based digital platform that enables companies to launch your products, nurture customer relationships & scale your business. We provide the following solutions and services -
- Multi-Channel Marketing
- Sales Automation with mobile app
- Partner Marketing
- GTM services, such as Consulting and Campaign Execution
Great Companies: What makes Camp Automation different from hundreds of other similar service providers?
Girish Bendigiri : Following are some differentiators that we have built in our product and process, as compared to other point based solution providers -
- AI based planning and automated execution
- A single, integrated platform for various channels and GTM routes
- Simple, Intuitive and easy to use, with not much time spent on implementation and setup
- Cost effective pricing model, with no constraints or limits
Within one year, we have 20+ clients, with more than 3 mn+ communications across 800+ campaigns.
Great Companies: What are the struggles and challenges you face?
Girish Bendigiri : We are in post revenue phase, with already a product in the market and are also getting good traction in the market. Scaling up is a major challenge with investments needed to intensify our own sales and marketing efforts. For this purpose, we are seeking seed round funding now. Another challenge is B2B SAAS is still evolving, especially in developing countries. Hence, education and hand holding is needed for clients. Also, typical of any startup or small company, there are other challenges related to acquire and retain resources, and managing cash flows.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Camp Automation?
Girish Bendigiri : In the next 5 years, we foresee that Digital Go-To-Market [GTM] is going to evolve as a category, that will integrate and align both marketing and sales functions. And Camp Automation is well positioned as a pioneering brand in that category. Artificial Intelligence [AI] is also going to play a prominent role in our roadmap with more focus on verticalized solutions. From business perspective, we plan to enter developed markets such as US and Europe, in the next couple of years and build partnerships across various regions.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Girish Bendigiri : Focus on Why. Why do you want start? There should be a strong and compelling reason. When the situations become tough, you can keep returning to this question and the answer to that can guide you.