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Gargi Kucheria- Ideator of Folkloresindia

Great Companies: Please tell me something about the business and how did you come

up with such an idea?

Gargi Kucheria: We deal purely in hand-loom wear . It was my mom's 50th birthday when my brother Mudit and I launched the retail store in Yojna Vihar. Since childhood, we have been observing our Dadi's and Nani's closely involved in hand embroideries and emphasizing on craftsmanship. Our travel helped us meet a lot of artisans across India and see the traditional art very closely. Hence, we thought we can help these artisans by creating a link between rural and urban cities..

Great Companies: What are the various services and products provided by your


Gargi Kucheria: We are specifically making women apparels , tribal silver jewelry and cruelty free footwear. we also do men's wear and kid's wear on make - to- order and very soon we will be launching ladies handbags.

Great Companies: Why should one choose you over others in this field?

Gargi Kucheria: At Folklores India , our clients get one point solution to all their hand-loom needs. They have an option to customize products as per their needs. Also, we are known for our quality, transparency in dealing and timely delivery.

Great Companies: What are the struggles and challenges you face?

Gargi Kucheria: Our biggest challenge is that a lot of people still finds it difficult to understand Indian hand-loom. Hence, they do not value and appreciate is as much .

Great Companies: What do you think are the few main things which are most

important for a successful business?

Gargi Kucheria: Hhmm!! according to me, a successful business is when you get repeated customers. Be matter what your customers stand by you. Given their love, support and trust in you, one should always keep updating their stuff as per the change in the fashion.



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