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Gaganveer Singh- Founder of Pradeep Gems

Great Companies: Please tell me something about the business and how did you come up with such an idea? Gaganveer Singh: I started as a gemstone trader in 2015 and knew that one day i would move into jewellery. It's a very niche field and i like the way in which jewels enhance someone's personality.

Great Companies: What are the various services and products provided by your company? Gaganveer Singh: We specialize in cocktail rings with special focus on engagement or wedding rings. Great Companies: Why should one choose you over others in this field? Gaganveer Singh: We focus more on precision cut coloured gemstones instead of diamonds in our jewellery. This gives our customer more options to choose from. Secondly, we involve our customer in every detail of jewellery making process from designing to finishing.

Great Companies: What are the struggles and challenges you face? Gaganveer Singh: Adapting to new technology and updating with latest trends. New generation is not brand loyal and want something different to experiment with everytime they go out to buy a product.

Great Companies: What do you think are the few main things which are most important for a successful business? Gaganveer Singh: Perseverance and creativity. Nowadays if you are not creative you will loose customers faster than you can anticipate.



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