Business Name: FFT Himalayan Fresh Produce Private Limited
Founder’s Name: Laxmi Prakash Semwal
Location: Nogaon Uttarkashi, India
Establishment (Year): 2010
Category and Sub-Category: Apple fruit cold chain
Website : www.himalayanapples.com
Himalayan farmer development trust (A federation of small apple growers in Uttarakhand Himalayan) and social inventors have formed a joint venture enterprise, FFT Himalayan Fresh Produce Pvt. Ltd. (FFTH). A new approach to local economic development has been experimentally tested in India since 2006, with farmer-led firms being established. Farmers' groups are now equal business partners with private sector parties and a social investor, which is a novel concept in this strategy. This social investor, Stichting Groene Woudt (SHGW), is eager to invest in the establishment of agro-businesses that can add enough value to farmers' products to become healthy, self-sustaining farmer-owned businesses.
Unique Selling Proposition / Competitive Advantage:
They have GPS-enabled Controlled Atmosphere vans, which are one of the main reasons for bringing farm fresh apples to customers directly, forming a strong relationship between apple orchards / farmers and purchasers.
They have a cutting-edge warehouse facility. The unit has a state-of-the-art cold storage facility that helps preserve the freshness and quality of the apples for a longer period of time.
They have a full value chain with farmer collective alliances.
𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:
They are going to accomplish a lot in the near future.