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Diksha Sachdev, Founder at Fashion Solutions


Great Companies: How did you get your idea or concept for the business?

Diksha Sachdev : Having grown up in the fashion industry , I saw my mother and her sister trying to look into every aspect of the business herself - from handling tailors and printers to the media . I felt there had to be a way to separate the business from the creative aspect of fashion. Unlike the west , where they have a definite fashion calendar - Indias Fashion industry is still growing. I felt that there was room to make an impact . And I started Fashion Solutions in March 2007.


Great Companies: What are the various services provided by Fashion Solutions?

Diksha Sachdev : We work with designers and lifestyle brands firstly on getting their product ready for the market , then on their retail strategy which includes which stores /ecommerce websites / events to sell out of . We also work on brand collaborations including collaborations for social media. The aim is to help the brand grow .


Great Companies: What makes Fashion Solutions different from hundreds of other marketing and branding agencies?

Diksha Sachdev :

We work with brands in a cohesive , personalised 360 degree manner . This is not a cookie cutter approach but a customised approach based on extensive market information and research .


Great Companies: What are the struggles and challenges you face?

Diksha Sachdev : Like most consulting businesses , the last 1.5 years have been a struggle but I do believe the need for agencies such as mine will increase.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Fashion Solutions?

Diksha Sachdev : The aim is to have Fashion Solutions as a incubator for young fashion brands . The more we work with upcoming brands , the more we realise that fashion education also needs to upgrade to focus on setting up your own business. The aim here is to work with educational institutions and help their students in their business ventures .


Given the growth of the lifestyle industry in India - we have launched Marketing Matters which is a lifestyle marketing agency for beauty,home, jewellery and kids wear.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Diksha Sachdev : Have faith in what you do and keep at it.


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