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Devisha Jatakia, Founder at The Social Meraki



Great Companies: How did you get your idea or concept for the business?

Devisha Jatakia: My idea for the business came from my passion for learning and exploring. I have been involved in this field for over eight years and during this time, I have witnessed the tremendous power of connections and social media. However, I also noticed that many people lack the knowledge and awareness to use these platforms correctly. There are numerous aspects to explore, from creating the right content to online safety.


As a result, I saw a significant gap in the market and realized that I could help people better understand and utilize social media platforms to achieve their goals. That is why I decided to go ahead and start my training business. By leveraging my expertise and experience, I am providing individuals and businesses with the necessary knowledge and skills to harness the full potential of social media.




Great Companies: What are the various services provided by The Social Meraki?

Devisha Jatakia: We provide Social Media : PROFILE & REPUTATION management.

1:1 customized training to effectively use Social Media platforms.

Create SM strategies, content calendar, infographics, build & maintain websites, deck presentations, etc. Roadmap to increase visibility & reach more potential audience.


Great Companies: What makes The Social Meraki different from hundreds of other similar service providers?

Devisha Jatakia: What sets The Social Meraki apart from other service providers is our comprehensive approach to social media training and management. We offer a wide range of services, including profile and reputation management, customized 1:1 training, SM strategy creation, content calendar development, infographics, website building and maintenance, deck presentations, and more.

Our services are designed to provide a holistic solution to our clients' social media needs. We don't just provide training or manage profiles; we help our clients develop a social media roadmap to increase their visibility and reach a wider audience.

Moreover, we understand that each client's needs are unique, so we customize our services to meet their specific requirements. We pride ourselves on delivering personalized attention and tailored solutions to help our clients achieve their social media goals.


Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Devisha Jatakia: As a social media trainer & strategist, I faced the challenge of people underestimating the importance and complexity of social media management. Many believe that managing social media is a simple task that anyone can do without any special skills or knowledge. This misconception leads to businesses and individuals attempting to handle their social media accounts themselves, often with poor results.

Another challenge I faced was the lack of knowledge and awareness among potential clients about the different factors that affect social media success. Many businesses and individuals who attempted to manage their social media accounts themselves did not understand the importance of metrics, engagement, content type, posting algorithms, and other factors that contribute to social media success.

To overcome these challenges, I started providing social media training to educate people about the importance and complexity of social media management. Through my training, people began to understand that social media management is more than just posting content. It involves understanding your audience, analyzing metrics, creating engaging content, and using different techniques to reach your target audience effectively.

In addition to training, I started creating awareness through my social media posts and free "ask me anything" sessions. This approach helped people to realize the value of social media management and understand the different factors that contribute to social media success. By creating awareness and educating people, I was able to overcome the challenges of people underestimating social media management and the lack of knowledge and awareness.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for The Social Meraki?

Devisha Jatakia:To grow in the future, The Social Meraki would continue to focus on providing high-quality social media training and consulting services. As more businesses and individuals become aware of the importance and complexity of social media management, there could be an increased demand for expert guidance and support.

In five years, The Social Meraki intends to expand its services to include additional areas of digital marketing, such as search engine optimization, email marketing, and online advertising. This could help the company provide a more comprehensive suite of digital marketing solutions.

Overall, the future of The Social Meraki is bright as we continue to provide valuable services to its clients, stay up-to-date with the latest trends and technologies, and adapt to changing market conditions.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Devisha Jatakia: My advice would be to stay curious and always be willing to learn. The field of social media is constantly evolving, and new platforms and features are being introduced all the time. It's important to stay up-to-date with the latest trends and technologies and to continually educate yourself about best practices and strategies for success. One can join my broadcast list where I share social media trends and updates to keep up the pace with this ever-evolving platform.

In addition to staying informed, I would recommend that you focus on building a strong foundation of knowledge and skills. This includes understanding the basics of social media platforms, such as audience targeting, content creation, and engagement metrics. It also involves developing your communication and relationship-building skills, as social media is all about building and nurturing connections with your audience.

Finally, I would encourage you to be patient and persistent. Social media success doesn't happen overnight, and it can take time to build a following and see results. Keep working hard, stay focused on your goals, and don't be discouraged by setbacks or challenges along the way. With dedication and a willingness to learn, you can achieve great things in the world of social media management.

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