Great Companies: How did you get your idea or concept for the business?
Deepti Gupta: Networking is my passion so had an idea once to get all women together .I personally believe every women is a working women only few are there who are taking home salaries so hence the name of my community is INDIAN WORKING WOMEN.
Great Companies: What are the various services provided by Indian working women?
Deepti Gupta: Our platform includes inspirational stories, networking, meet-ups, picnics, travel experiences, expertise by doctors ,tarots ,astrologers, architects, authors and many more , live sessions, webinars, chats with experts for guidance and much more .Women are able to connect individually with each other also. They share problems to the community as no one is judgmental so an emotional bonding is there.
Great Companies: What makes Indian working women different from hundreds of other similar service providers?
Deepti Gupta: We have all under one roof, whether its travel, picnics, business personal & professional bonding both.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Deepti Gupta: To find & search likeminded women was the first challenge and then to tie them in one knot is the major. We overcome that because of trust on each other.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Indian working women?
Deepti Gupta: Creating active participation in your online community helps your members feel like they are getting a valuable and exclusive experience. And it’ll keep them coming back to see what new discussions are happening among their peers. We all know that it costs more to attract new customers than to retain them — so it immediately pays off if your community members are engaged and constantly returning.
5 years from now IWW should move across the globe.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Deepti Gupta: Be patient business cannot be standed overnight, first give then take.