Deepthi Babu, Founder at Salt World
Great Companies: How did you get your idea or concept for the business?
Deepthi Babu : I had a hunger of starting a unique initiative which does not carry any side effect neither to the environment nor mankind. I do not want to start something which every other person wants to compete with me. I believe in providing out of the world experiences and unique promising concepts. Not only that, also I wanted to build a healthier community by providing natural holistic therapies which are promising but unheard. With that urge I founded Salt World in 2017 with the aim to revolutionize the wellness and non-invasive therapy space in India. I focus on the health care sector that impacts people positively with zero adverse effects on their health. Salt Room Therapy and Float Therapy being extremely popular abroad, with intense research I realized the widened benefits of the therapy and limited knowledge of Indians about it. I am also a Member of the Salt Therapy Association, USA;
Great Companies: What are the various products/services provided by Salt World?
Deepthi Babu : Salt World offers natural, effective and drugless therapies such as Salt Therapy (aka Halotherapy) and Float Therapy (aka Sensory Deprivation). The therapies / services we deal with are unique concepts. Mimicking micro-climate of the original salt caves from Eastern Europe and also the concept & experience of the dead sea, Jordan to benefit people around, we are bringing lights on healing aspects of different salts and how it can help in holistic drugless natural therapies
Salt Therapy helps to relieve various respiratory and skin conditions. Halotherapy is a holistic treatment which takes place under simulated conditions of a natural salt cave. Dry microscopic salt particles when inhaled access the deepest area of the respiratory tract to cleanse your lungs of pathogens, smoke residues and pollutants. The therapy also enhances your child’s immunity and improves endurance.
Float Therapy (REST - Reduced Environmental Stimulation Therapy) provides absolute relaxation in a zero gravity environment through the Sensory Deprivation Tank. Float Therapy involves floating in a tank filled with Epsom salt dissolved in water. This concentration adds buoyancy to the water that allows you to float and feel like floating on air. The experience can be compared to the floating experience in the Dead Sea. Floating in a zero-gravity environment allows your mind, body, soul to completely rest, relax, and reset. By eliminating the gravitational force pulling on the musculoskeletal and nervous systems, you can effortlessly relax, recover, relieve pain, and improve sleep in this unique state
We also deal with certain products which come under the category of Healing Salts like epsom Salt, aromatic bath salts and salt lamps.
Great Companies: What makes Salt World different from hundreds of other wellness firms?
Deepthi Babu :
We offer contact-less therapies that are promising and proven scientifically. No other wellness firms can offer exclusively contact-less therapies other than us.
Great Companies: What are the struggles and challenges you face?
Deepthi Babu : I had started Salt Therapy center wholeheartedly with my own willpower knowing that there was no awareness about it in the market. I strongly determined that I must create the market. The will-power & the hopes we had, dragged us to the results. In 2 years Salt World got media attention, people voluntarily started asking for franchisee partnerships when we had not opened up for franchise opportunities, Then launched float therapy having Asia’s largest float tank, it attracted NRIs & foreigners giving very positive feedbacks & testimonials and that had encouraged & motivated me to keep going and excel in business.
The challenge we face is lack of awareness and we are struggling to spread the awareness about it to more and more people.